Tag: News
Tag: News
With Christmas just around the corner, Marketing can reveal what’s on the marketer’s wish list for 2012. Preliminary results from our State of Digital Marketing in Australia survey, which closes this Wednesday, December 14, show ...
A new report on marketing performance has found that results across most communication channels, barring online and mobile, improved in 2011 but sales forces failed to convert the majority of prospects generated. The findings, from ...
Marketing budgets are expected to increase by an average of 3.5% next year, with budgets in smaller organisations, retailing, not for profit and professional services sectors expected to grow the most. The findings, from the ...
iTunes has named photo sharing app Instagram as iPhone App of the Year in its annual list of the most downloaded apps, music, TV shows, movies and podcasts released today. The app awards, judged by ...
The Australian Association of National Advertisers (AANA) has released its second annual Christmas wish list, describing the key areas in which the association feels change or improvement is needed. Here is the AANA’s list of ...
It’s the drug du jour and a product represented by brands creatives both imbibe and gag to work on. For consumers, it’s about as emotive as a commodity can become. So how have creative executions ...
David Beckham is in town, but it’s not only hype surrounding the visiting superstar and his LA Galaxy entourage – there’s data, and it suggests sponsorship of soccer should be increasingly more attractive to Australian ...
Twitter is counting down to the end of 2011 with a five-part Year In Review website: a snapshot of the year that lists the trends and happenings in, as well as notable joinings to, the world of ...
Marketers are disconnected from the attitudes of the consumers they are tasked with reaching, claims new survey data, with almost 60% of consumers having ceased engagement with multiple brands because of poorly targeted communications. The ...
The busiest online shopping week ever has begun, according to ecommerce players PayPal, eBay and Australia Post. The three companies are forecasting this week to be Australia’s busiest online shopping week in history as consumers ...
What would it feel like to be a billionaire? Or manage a company that’s worth USD$100 billion? We suspect the pressure to be massive, but for Facebook founder and chief executive Mark Zuckerberg, 27, he had ...
