The busiest online shopping week ever has begun, according to ecommerce players PayPal, eBay and Australia Post. The three companies are forecasting this week to be Australia’s busiest online shopping week in history as consumers ...
What would it feel like to be a billionaire? Or manage a company that’s worth USD$100 billion? We suspect the pressure to be massive, but for Facebook founder and chief executive Mark Zuckerberg, 27, he had ...
With summer beginning and the ratings period now closed for the year, the Seven Network has become the first television network to make a clean sweep of the weekly audience ratings since OzTAM began measuring ...
GFC? What GFC? Looking at the rate of growth in Indonesia, it seems as though the country was safely booming in its own bubble. According to research released by Nielsen yesterday, Indonesia has surged past ...
Have you abandoned free-to-air television and crossed over to watching TV shows online to avoid annoying commercial breaks? In China, television has lost such a huge amount of viewers that the State Administration of Radio, ...
Word of mouth can be a brand’s best friend, but also its worst enemy. With the ease of spreading recommendations or negative feedback online, brands are certainly at the mercy of consumers’ experience reports. In ...
Top10 experiential marketing campaigns of the year Cool, weird or downright epic, experiences touch an audience like nothing else. They grab and hold attention, create deep and lasting associations and are talked about long ...
Are Australians hypocritical shoppers? In a recent study by engineering firm MWH results showed that Australians are not willing to pay to support companies’ corporate social responsibility (CSR) initiatives, despite 94% believing it was a ...
Search trend data for 2011 released today by Yahoo!7 reveals the most sought topics by Australians during the past year. This year Pippa Middleton and the planking craze stood out as highlights of what enthralled ...
If you’re spending time and effort trying to get your website fully customisable or making that branded forum of yours oh-so-irresistible that visitors simply must join in, then your customer loyalty strategy is all wrong ...
Are you sick of your teenage kids getting ripped off by overseas mobile companies offering expensive applications? So is consumer watchdog the Australian Competition and Consumer Commission (ACCC). The Commission has launched legal action against ...
Senior marketing executives see opportunities as well as threats in responses to recessionary times. The approaches of bluechip Australian companies to a recession differ from previous recession responses. This appears primarily due to the growing ...
Those with a love of early to mid 90s nostalgia will love this one. We’ve seen great Aussie brands from our childhood come and go, but one of them has returned – ladies and gentleman, ...
