Tag: News
Tag: News
FMCG megalith Unilever sits in a significant position. Not just because of its massive, worldwide reach and range of brands, but also because of the ambitious and specific targets it has set for revenue and ...
There’s only one thing more Australian than Vegemite, and that’s Australia. So naturally, in the lead up to Australia Day on 26 January, Kraft Foods is changing the name of its iconic black spread to ...
For the geeks among us, Christmas is yet to arrive. Gadget lovers and tech boffins rejoice: this Tuesday it will be game on when the Consumer Electronics Show (CES) opens in Las Vegas. CES has been the stage from ...
Digital marketing and media event ad:tech is offering young digital marketers the chance to win a return trip to its New York or San Francisco events in a competition launched to find Australia’s sharpest young ...
Updated 2 January 2012 to include resulting video Tourism Australia and the City of Sydney will release a short film made from user-generated video of New Year’s Eve experiences as part of a campaign to ...
Cider brands have bucked the downward trend to be one of the only growth segments in the Australian alcohol category with a 10% increase in regular drinkers aged between 18 and 24 since 2006. The ...
The transparent approach to Google+’s evolution continues, with changes to Google+ Pages announced on Google’s blog on Monday. In the weeks since launching pages, Google has listened to feedback and implemented the most requested changes ...
More than half of South East Asian mobile internet users are doing so via an Apple device, according to new data from digital research firm Effective Measure. The study examined South East Asia’s ’emobile population’, ...
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure ...
It is not news to retailers that the way consumers shop has changed, but few retailers are making the changes necessary to capitalise on today’s smarter consumer, according to a report from IBM. ‘Capitalising on ...
With more than half of consumer spending growth in developed markets expected to come from the 55+ ‘silver segment’ in the coming decades, a report from the Boston Consulting Group (BCG) urges brands to act ...
