With more than half of consumer spending growth in developed markets expected to come from the 55+ ‘silver segment’ in the coming decades, a report from the Boston Consulting Group (BCG) urges brands to act ...
The impact of the internet on the media and retail industries is well documented, but less so is the change it is starting to bring in consumer financial services. According to McKinsey’s ‘2011 Asia Personal ...
It’s that time of year again – the time when every marketer and their dog looks to their crystal ball to light the way ahead. We all want to know what the world is going ...
“If any of us eats those nauseating Post Toasties or Wheaties, for example, in preference to the products of Kellogg’s, I hope he chokes on them.” – Leo Burnett ...
Consumer confidence has always been hard to track, and at the moment even the researchers seem to be struggling. Rival measures, the Roy Morgan Consumer Confidence Rating and The Westpac/Melbourne Institute Index of Consumer Sentiment, ...
While the global economy struggles, China continues to forge ahead with a 16% increase in the value of the nation’s top 50 brands for 2011, with China Mobile and the big four banks topping the ...
The inevitable has occurred – internet use has eclipsed TV use in Australia. 93% of Australians access the internet at least weekly, compared to 90% who watch TV. The finding comes from a global study ...
Consumer tech giant Apple is reportedly compromising on the terms of its 18-month-old mobile advertising platform iAd as it has struggled to win over customers as expected and is losing ground to rival Google. The Wall Street ...
The practice of incentivising app downloads, a tactic used by developers to boost their download chart rankings, may result in downloads but won’t deliver engaged users according to data on app usage in the US ...
Watch UnMarketing’s Scott Stratten uncover the misconceptions about Canadians and Australians and talk about why he’s excited to come to Australia Scott will speak at the Schmart Marketing Conference in Melbourne on 21 February and ...
“Review site to throw more challenges at merchants” – That’s how Fairfax papers painted the Australian launch of reviews website Yelp last week. But co-founder and CEO Jeremy Stoppelman tells Marketing that Yelp is anything but a threat to decent local small businesses. ...
