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Updated 2 Feb 2012, 8:53am with comment from P&G spokesperson. “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly ...
Fairfax Digital has launched a new ad solution across their network that allows advertisers to buy out an entire column of a page and embed interactive and downloadable content into the unit itself. The product, ...
A passion for what they do and a dislike of operational details are the two things Australian small businesses all have in common, according to Google. And that provides the perfect opportunity for Google Enterprise ...
Has your B2B brand had good results from social media marketing? If you answered yes, you’re in the minority according to preliminary results from the ‘Green Hat 2012 B2B Marketing Outlook Research’ survey. The survey ...
Despite October’s industrial action and ensuing PR disaster, Qantas business customers still remain the most satisfied. But maybe not for long, according to Roy Morgan Research’s latest report. Satisfaction among Qantas business customers has fallen ...
Media and retail are not the only sectors experiencing dramatic shifts at the hands of online business. The internet is also transforming customer interaction in the financial services sector, with online interactions now more frequent ...
While Google’s ad revenue is on a high, Yahoo is in decline with drops in both display and search advertising revenue for quarter four, 2011. The search group also experienced decline in its overall revenue ...
Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research from PR network Weber Shandwick. The study found that corporate brands were ...
While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential growth in emerging markets over the next few years as ...
Optus has launched an online community to act as a customer service forum for its customers’ product and service related queries. ‘My Optus Community’, is, “designed to empower Optus customers to interact online, provide feedback ...