The importance of a strong brand promise has been reinforced by a study from the US which found brands with clear and compelling ‘ideals’ create more meaningful relationships with consumers, and experience significantly higher growth ...
If you’ve seen Coles’ latest TVC featuring Normie Rowe and Curtis Stone butchering the rocker’s classic Shaking All Over, chances are you’re one of the thousands who’ve taken to social media to express your opinion. ...
Figures released by Commercial Radio Australia this week reveal that advertising revenue in metropolitan markets increased 1.1% to reach $682.7 million last year. The commercial radio industry body reported growth in all five metropolitan markets ...
FMCG megalith Unilever sits in a significant position. Not just because of its massive, worldwide reach and range of brands, but also because of the ambitious and specific targets it has set for revenue and ...
There’s only one thing more Australian than Vegemite, and that’s Australia. So naturally, in the lead up to Australia Day on 26 January, Kraft Foods is changing the name of its iconic black spread to ...
For the geeks among us, Christmas is yet to arrive. Gadget lovers and tech boffins rejoice: this Tuesday it will be game on when the Consumer Electronics Show (CES) opens in Las Vegas. CES has been the stage from ...
Digital marketing and media event ad:tech is offering young digital marketers the chance to win a return trip to its New York or San Francisco events in a competition launched to find Australia’s sharpest young ...
Updated 2 January 2012 to include resulting video Tourism Australia and the City of Sydney will release a short film made from user-generated video of New Year’s Eve experiences as part of a campaign to ...
Cider brands have bucked the downward trend to be one of the only growth segments in the Australian alcohol category with a 10% increase in regular drinkers aged between 18 and 24 since 2006. The ...
The transparent approach to Google+’s evolution continues, with changes to Google+ Pages announced on Google’s blog on Monday. In the weeks since launching pages, Google has listened to feedback and implemented the most requested changes ...
