“Review site to throw more challenges at merchants” – That’s how Fairfax papers painted the Australian launch of reviews website Yelp last week. But co-founder and CEO Jeremy Stoppelman tells Marketing that Yelp is anything but a threat to decent local small businesses. ...
You’ve probably seen them. By their very nature, it would be exceptional if you hadn’t been emailed, tweeted, or had your wall play host to a few of these advertisements over the past year. The following 10 ads ...
Gamification, virtual togetherness and real-time online decision making have been named as the digital trends to watch in 2012 by marketing research agency, Millward Brown. The predictions are part of the firm’s 2012 Digital Predictions, a ...
With Christmas just around the corner, Marketing can reveal what’s on the marketer’s wish list for 2012. Preliminary results from our State of Digital Marketing in Australia survey, which closes this Wednesday, December 14, show ...
A new report on marketing performance has found that results across most communication channels, barring online and mobile, improved in 2011 but sales forces failed to convert the majority of prospects generated. The findings, from ...
Marketing budgets are expected to increase by an average of 3.5% next year, with budgets in smaller organisations, retailing, not for profit and professional services sectors expected to grow the most. The findings, from the ...
iTunes has named photo sharing app Instagram as iPhone App of the Year in its annual list of the most downloaded apps, music, TV shows, movies and podcasts released today. The app awards, judged by ...
The Australian Association of National Advertisers (AANA) has released its second annual Christmas wish list, describing the key areas in which the association feels change or improvement is needed. Here is the AANA’s list of ...
It’s the drug du jour and a product represented by brands creatives both imbibe and gag to work on. For consumers, it’s about as emotive as a commodity can become. So how have creative executions ...
David Beckham is in town, but it’s not only hype surrounding the visiting superstar and his LA Galaxy entourage – there’s data, and it suggests sponsorship of soccer should be increasingly more attractive to Australian ...
