Tag: News
Tag: News
Despite the erosion of traditional advertising channels and a soft media market, out of home (OOH) advertising channels posted a 3.4% increase in 2011 with revenue of $494 million, according to figures from the Outdoor ...
The mobile payment scene has been a hive of activity in recent months, with trials of Google Wallet beginning in the US, bringing wallet-free potential through near-field communication (NFC) technology that is likely to become ...
Soon, it will be your TV watching you, as manufacturers move to integrate front-facing cameras, potentially enabling advertisers to know who’s watching and tailor their message accordingly. At the Consumer Electronics Show (CES) in Las ...
Consumer goods giant Procter and Gamble (P&G) has taken aim at increasing its reach in China as multinationals look to the Chinese countryside as the next engine of growth. According to a survey conducted by ...
At 18 minutes, it’s long for a YouTube video. But for a lecture into the current state of branding, a detailed insight into one of the world’s biggest brands and a breakdown of its strategy, ...
Australians are feeling good about the new year according to this week’s Roy Morgan Consumer Confidence Rating. Confidence jumped 9.4 points to reach its highest peak in eight months. But although it hasn’t been higher ...
The rights to use late civil rights activist, Dr Martin Luther King Jr, as a brand partner are for the first time available to brands. They don’t come cheap, however, with prices for the privilege ...
Disillusioned by a pop culture in which we go gaga for a lady who wears lamb instead of eating it, ‘Lambassador’ Sam Kekovich has taken it upon himself to introduce his own brand of ‘chopular’ ...
Today marks the day that the Internet Corporation for Assigned Names and Numbers (ICANN) opens applications for new generic top-level domains (new gTLDs) – a system that will enable domain name owners to insert a ...
Google has unveiled the next step in its master plan by integrating its existing search service with its social networking products, and in turn presenting new opportunities and challenges for marketers. By integrating users’ search ...
The importance of a strong brand promise has been reinforced by a study from the US which found brands with clear and compelling ‘ideals’ create more meaningful relationships with consumers, and experience significantly higher growth ...
If you’ve seen Coles’ latest TVC featuring Normie Rowe and Curtis Stone butchering the rocker’s classic Shaking All Over, chances are you’re one of the thousands who’ve taken to social media to express your opinion. ...
Figures released by Commercial Radio Australia this week reveal that advertising revenue in metropolitan markets increased 1.1% to reach $682.7 million last year. The commercial radio industry body reported growth in all five metropolitan markets ...
