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The Good Guys partners with IBM to launch B2B online commerce platform

Technology & Data

The Good Guys partners with IBM to launch B2B online commerce platform


The Good Guys has partnered with IBM to launch an online portal for B2B commerce.

Appliance retailer The Good Guys has announced a collaboration with IBM to transform the way it engages with business customers online.

The new digital solution aims to make it easier for business customers to seek quotes, place orders, make payments and monitor transactions in the one place.

The news follows the success of The Good Guys B2C website, which has been in an online and mobile friendly format since December 2014, and is underpinned by the IBM WebSphere Commerce platform.

“The added advantage of implementing the digital portal on one platform, is we now have one system in place to service both our B2B and B2C needs, reducing the total cost of ownership and creating more efficiencies in our internal systems and processes,” says The Good Guys CEO Sean Quinnell, who anticipates around 85% of clientele will use the new digital solution.

The solution replaces a manual quote sourcing and purchasing process.

Related: Mark Cameron outlines four key challenges that need to be addressed to drive successful digital transformation »

“What we’re seeing in the B2B marketplace is that businesses are wanting to have the same convenience and intuitive experience when they transact with brands online as they do in their consumer lives. The connected consumer is really driving this change in the business world,” says John Mullins, general manager IBM commerce Australia and New Zealand.

“The agile digital solution will allow The Good Guys to offer their customers a secure and robust platform to streamline arduous procurement processes and make it easier for them to transact with the brand,” he concluded.


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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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