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New governance body for data responsibility upkeep

Technology & Data

New governance body for data responsibility upkeep

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Data Governance Australia (DGA) association launched to serve the whole spectrum of Australian business.

Data Governance Australia (DGA) was launched yesterday to establish industry standards and benchmarks around the collection, use and management of data in Australia.

The not-for-profit association will be chaired by former ACCC chair and current Monash Business School Professor Graeme Samuel.

It comprises of twelve founding board members from various industries, including: David Rohan, GM loyalty analytics at Qantas Loyalty, Adam Story, GM Flybuys, loyalty and CRM at Coles, and Thomas Dobson, head of marketing planning and performance at NAB.

DGA

It will aim to establish best practice industry standards and benchmarks around the collection, use and management of data in Australia.

Through education, thought leadership and advocacy services, it will provide members with understanding of how data can be used responsibly and in compliance with all regulatory requirements.

“Advances in data technology and capabilities have transformed the way that Australian businesses use, store and manage data over the last decade. Used effectively and managed responsibly, data can drive innovation, revenue growth and customer experience,” says chairman Samuel.

“However, in a world of almost infinite data storage and use, it is incumbent upon all sectors of industry to ensure that stringent self-regulation and best-practise is applied to retain consumer confidence and avoid heavy-handed federal regulation,” he says.

It will operate alongside sister associations Association for Data Driven Marketing and Advertising (ADMA), Digital Industry Association of Australia (AIMIA), and Institute of Analytics Professionals of Australia (IAPA).

In a joint statement, ADMA CEO Jodie Sangter and DGA GM Murray Hyde said “data is driving whole of business strategies, not just media and marketing, and so the timing is right to launch an association to serve the whole spectrum of Australian business, and not just their marketing function.

 

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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