New research from Rocket Fuel on consumer perceptions of artificial intelligence (AI) shows younger generations welcome suggestions and predictions for products and services.

Millennials are receptive to the use of AI in advertising, according to ‘Consumer Perceptions of AI’ survey results from predictive marketing company Rocket Fuel.

The survey found that over two-thirds of millennials see the benefits of brands using AI to help inform and direct their buying decisions.

“Our research provides a snapshot of consumer attitudes towards AI and the fast-changing digital landscape,” says Mailee Creacy, country manager at Rocket Fuel ANZ.

“This is especially true for Millennials who are aware of the value exchange that takes place – they provide brands with personal data and expect to see their information used in ways that provides them with tangible benefits. Being able to engage with Millennials in a personalised way is the next frontier as brands seek to maintain and increase relevancy in the digital age,” she says.

The survey polled 1985 people in Australia, USA, UK, Germany, Italy, Sweden, France and Spain. Survey conducted by Qualtrics.

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Further reading: 

• Earlier in May, Rocket Fuel integrated IBM Watson Discovery »
• Last week Rocket Fuel launched an anti-malvertising platform »
  
• Mailee Creacy and five other top marketers ponder the question: ‘It’s 2027: How has AI changed the way I work?’ »

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