A new in-store execution will tempt consumers to ‘smell-test’ a new washing detergent. The new creative ‘squeeze and sniff’ execution by TorchMedia and Colgate allows consumers to sample the smell of the detergent by squeezing ...
A new study shows retailers are not doing enough in the current economic downturn to maximise the number of in-store purchases made by customers. This is according to the latest benchmarking data compiled by The ...
News Digital Media has released a report announcing accountability is the top issue facing marketers today. Conducted by Core Data, the study interviewed more than 288 marketing professionals throughout Australia. The study focused on future ...
SMI, Australia’s first independent, real time advertising revenue index has launched. The brain-child of Sue Fennessy and Jane Schulze, media and sponsorship expert and publisher, editor and media writer respectively, SMI has struck individual agreements ...
Millward Brown has revealed the world’s most valuable brands share six elements. Daren Poole, Sydney managing director of Millward Brown, said a clear vision and strong corporate culture were key to both business and brand ...
An AskMen.com survey has revealed that marketers may have got it wrong in terms of the Aussie bloke persona portrayed in advertising. The ‘2009 AskMen Great Male Survey’ had a global participation of 50,000, with ...
A Millward Brown survey has found alarming consumer sentiment toward discretionary spending. The survey revealed 67% of Australians are being more careful or actively reducing their spending. Also, 53% of men were more likely to ...
Optus has announced a strategic partnership with Socceroos’ captain Lucas Neill and midfielder Tim Cahill. Explaining the collaboration Paul O’Sullivan, Optus CEO, said communication was key to both winning a match and to Optus’ business. ...
