Author: Carolyn Bollaci
At 20 years old this month, the cookie is feeling its age. Its lack support for smartphones and tablets means fresh blood is required, in the form of ‘device intelligence’, to track online behaviour and bring the personalised desktop experience to mobile and tablet. By Carolyn Bollaci. 20 years ago this month, Lou Montulli, […]
This article was co-written by DG MediaMind’s Jaime Singson Not many years ago a video studio could make a living out of producing video ads for just one or two clients. For campaigns with a heavy retail message they’d spend days producing cuts of the same offer for each television markets. They’d probably have several […]
Let’s face it. Beating up on the 19-year-old banner ad is a popular pastime. But like a sports great that few initially thought would last the season, rich media banner ads have lasted to become of the most powerful components of any digital campaign mix. Indeed the banner ad has through continual transformation become one […]
In the final days of the 2012, what better way to celebrate than to look back at some of this year’s strongest digital ads? Using creativity, innovation and results as our yardstick, here are our team’s top nine digital ad picks of the year. Mazda2 homepage takeover with synchronised units The creative team at […]
