A helpful round-up of some of the latest industry news, including new appointments and announcements from L’Oréal Australia and New Zealand, Mars, Twitter, The Wall Street Journal, Magnite, Australian Professional Leagues, Jenny Craig, Ogilvy PR ...
Australian ASX listed buy-now-pay-later (BNPL) company Afterpay has been acquired by US fintech Square. According to a release published by Square today, the transaction is worth $39 billion and is expected to be paid in ...
‘Trust Your Spirit’ is the new campaign launched with movie star and Wild Turkey creative director and spokesperson Matthew McConaughey. Shot on location in McConaughey’s hometown of Austin, Texas, the campaign is made up of ...
The campaign includes a sign-language activated filter that teaches TikTok users key phrases in Auslan sign language. Users will then use the #SignYes hashtag to upload videos of them signing. *This article has been updated ...
Research from influencer marketing platform HypeAuditor has found that millennial women are driving the ‘finfluencer’ trend in Australia. A finfluencer is an influencer that shares financial information and expertise on social media. Marketing covered this ...
This will be the first time the Australian Olympic Committee (AOC) has activated a digital fan engagement strategy in time for the 2020 Tokyo Olympic Games. Komo Digital Engagement is an Australian SaaS start-up that ...
Bonds has released the latest integrated campaign for its ‘Bloody Comfy Period Undies’. The spot encourages Australians to feel comfortable during their period and ‘cheer through the bleed’. Created in partnership with Special Group Australia, ...
Diversity and inclusion are hot topics that consistently come up in the Australian marketing, advertising and media industries. The neurodiversity movement is encouraging workplaces and society to expand our understanding of what constitutes ‘normal’. In ...
Reddit, the home of thousands of online communities and forums, is now open for business with an office in Sydney. The local team will be headed up by country manager David Ray, from WooliesX. Australia ...
We hear the phrase ‘balancing profit with purpose’ but how does it play out on a micro and macro level for marketers? In this interview, Marketing speaks with Kelly Beater, the head of sales and ...
NAIDOC Week is currently running (4 – 11th of July) with a theme of ‘Heal Country!’ – it is an opportunity to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. ...
With the Tokyo 2020 Olympic Games fast approaching, brands are being reminded of the value of athletes as influencers. New data from Nielsen outlines how brands can maximise partnerships with sporting stars and what metrics ...
Audio streaming giant Spotify is making its ‘Audience Network’ available locally, following success in the US market. This move is intended to make audience-based buying easier for marketers. Rather than buying podcast ads on a ...
