Author: Jonathan Hopkins

Daft Punk’s ‘Get Lucky’ was universally recognised as the best song of 2013. By whatever metric you’d care to use, it was ‘the best’ – my hipster friend said so; sales; streams; music critics; airplay; ...

If the past couple of years in marketing have taught us anything it’s that individuals, not marketing teams, are shaping brand meaning and brand footprints. Despite a clear trend in this direction, there remains significant resistance ...

“I want brand presence all year round for $30K.” “Presumably you’ll be keeping rates flat for another year.” “You had the best team and excellent ideas but the other guys are cheaper.” These kinds of ...