Author: Josh Loh
Author: Josh Loh
Roger Federer has been confirmed as Uniqlo’s new face in tennis, after rumours of the superstar’s departure from Nike spread last month. Although Federer’s price tag has not yet been revealed, Swiss newspaper Le Matin reported last ...
Spotify has announced the restructuring of its free audio streaming platform, allowing users to skip ads. Free Spotify users in Australia will now have the option to skip video and audio ads, in what Spotify ...
Telstra has launched its latest campaign celebrating its partnership with Apple, ‘Together, It’s Magic.’ Today Telstra released its 60-second TVC featuring Triple J Unearthed artist Thelma Plum. The masterbrand campaign, ‘Together, It’s Magic’, celebrates the ...
Following JCDecaux’s announced acquisition of APN Outdoor, the Australian OOH company has launched its newest data analytics offering, one it says will maximise the impact and effectiveness of out-of-home advertising. APN says the software, Dn’A, ...
Facebook has announced major updates to its ad serving process on Pages as well as new music, video chat, Explore and camera effects functionalities for Instagram and Instagram Stories. This morning Facebook announced to advertisers ...
Twitter has released its metrics for the group stages of the World Cup, measuring discussion levels of teams, moments and players. In a week full of major OOH acquisitions, Cannes chat, Facebook apology crusades and ...
Optus took out full page adverts in Fairfax News Corp newspapers today to apologise to fans for its World Cup coverage disaster. In move surely inspired by Facebook’s print apology to victims of Cambridge Analytica’s ...
PwC Australia has partnered with Melbourne Business School and The Marketing Academy to announced its new invitation-only CMO program. This week Price Waterhouse Coopers (PwC) Australia announced its upcoming professional development program for senior marketing ...
Pureprofile has announced Ben Sharp as its new head of revenue and operations ANZ. An ASX announcement today revealed Ben Sharp as Pureprofile’s newest head of revenue and operations ANZ. In May ADMA announced that Sharp, ...
Facebook has begun testing a new feature allowing users to block content from appearing on their News Feeds based on keywords. Haven’t seen the latest Game of Thrones? Not caught up on the World Cup? ...
Google is dumping AdWords, DoubleClick and Google Analytics in a major rebranding of its flagship marketing and advertising offerings. In a blogpost by senior VP of ads and commerce Sridhar Ramaswamy, Google has announced a new ...
EZToken Rewards has launched what it calls the world’s largest blockchain loyalty program in Australia. Sydney based blockchain company EZToken has launched its loyalty program in Australia, rewarding customers with EZToken cryptocurrency rather than points. ...
oOh!Media will not be continuing with Adshel’s branding, following its acquisition of the out-of-home company on Friday. Late last week, oOh!media announced its $570 million bid for Here There & Everywhere (HT&E) owned media company ...
