Author: Josh Loh
Author: Josh Loh
John Saadie says aggregator platforms in the food industry are stripping brands of their ability to forge a relationship with their customers. Marketing speaks with Saadie to find out how he navigated a saturated industry with one ...
Out with the new and in with the old – Uniqlo may be set to fill its superstar slot with Roger Federer after parting with Novak Djokovic last year. Former tennis world number one (current ...
SPC has revamped its iconic jingle from 1981 to support its new master brand campaign. Remember this? The Studio, Southern Cross Austereo’s (SCA) creative arm has been tasked with bringing new life to SPC’s original ...
What has this space design agency been focusing on for the past three years? Finding life on Mars? Interplanetary communication? Nope. Space champagne. Imagine you’re floating in an endless expanse of blackness, marvelling at the ...
A new survey by Inmoment found that 75% of Australians say they find most forms of online personalisation creepy, but only half care enough to do something about it. In a survey of 500 consumers ...
How big is the section of your wardrobe that never gets worn? Or the collection of kitchen gadgets you haven’t once used? Shoppers and drug addicts may be indulging in similar highs, Amanda Stevens tells Marketing. ...
Russia’s 2018 World cup will deliver a global increase of US$2.4 billion in global ad spend, including an $8 million increase to the Australian ad market. According to Zenith’s research, brands are increasing budgets where ...
According to a survey by Salmat, 20% of Australians are taking advantage of EOFY sales this year and 9% starting planning their purchases month ago. Marketing services company Salmat has released its research on consumer ...
Coca-cola has launched its global campaign in the lead up to 2018’s Russia World Cup with three TVCs with Buenos Aires agency Mercado McCann – one featuring a fictitious football player from the video game, FIFA ...
Senior marketers are getting more optimistic, ad spend is shifting to video and only 10% plan to market with Snapchat in 2018. In its tenth annual ‘State of Inbound’ report, Hubspot reflects a relatively optimistic ...
Qantas and Air New Zealand have agreed to a codeshare deal commencing in October 2018, sharing 115 domestic routes in Australia and New Zealand. Following Air New Zealand’s (Air NZ) break up with Virgin Australia ...
Imagine if Amazon shipped dinosaurs to your doorstep. Last week it did – sort of. An enormous pet crate was spotted driving around the streets of Los Angeles. On 30 May, you could have been ...
Sex paraphernalia brand Skyn has taken on a new brand platform and mission to ‘Save Intimacy’ with a bleak TVC predicting a sexless dystopian future. Skyn is blaming technology for a lack of intimacy in ...
