Author: Josh Loh
Author: Josh Loh
Compare The Market has launched its latest campaign, the new TVC offering customers the chance to win a safari holiday. Compare The Market’s famous Russian anthropomorphic meerkat ambassadors returned to Australian screens this week. The ...
The Australian Retail Association has praised the Federal Government’s 2018-19 Budget, saying it “brings some much needed relief” to struggling retailers. Last week the Federal Government announced legislated tax cuts for small and medium business ...
Gumtree is addressing the misbehaviour in its community with a new campaign, ‘Keeping Gumtree Real’, aiming to improve trust and responsibility on the platform. Today Gumtree launched its latest content-led campaign, ‘Keeping Gumtree Real’, in ...
Australian startup courier service, Sendle, is launching its inaugural brand campaign after winning its patent battle with Australia Post last year. Dubbing itself “Australia’s top courier service”, Sendle is launching its first advertising campaign, ‘Why ...
Google introduced Google Duplex at its I/O conference this week, an AI voice assistant that impersonates a human assistant to schedule appointments over the phone. At its California Google I/O conference this past week, the ...
MasterChef Australia has announced partnerships with Cadbury and Holden for its tenth season, however viewers seem less interested, audience numbers from this week’s season premiere fell short of expectations. With MasterChef Australia’s tenth season launching ...
Bostik is making an appeal for the authentic in its latest move, hiring two real Australian tradies as brand ambassadors. Australian trade tools and adhesives manufacturer, Bostik, is taking a different route with influencer marketing ...
Specsavers has released the latest TVC in its ongoing ‘Should’ve Gone to Specsavers’ masterbrand campaign, encouraging viewers to test their eyesight by picking out deliberate mistakes. Specsavers’ newest TVC ‘Cubbyhouse’ aired for the first time ...
Crust Gourmet Pizza Bar has launched its new campaign, challenging its customer base to ‘Live Life on the Crust’. Launching over radio, outdoor, television, digital and a new clothing range today is Crust Gourmet Pizza ...
ADMA managing director and former AdRoll chief Ben Sharp, has resigned after two weeks in the role. In late March, Ben Sharp was announced the new managing director of ADMA (The Association for Data-Driven Marketing), ...
GoPro has announced its partnership with Instagram, allowing users to edit, augment and post directly to their Stories through GoPro’s app. GoPro announced this week that it has partnered with Instagram to allow users to ...
A new report by the CMO Council found that 62% of marketers are reconsidering spending with Facebook and Google due to ‘false and faulty metrics’. The Chief Marketing Officer (CMO) Council found that marketers are ...
