Author: Josh Loh
Author: Josh Loh
Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at the point of discovery. Marketing speaks with Breeze, head of Braintree Australia, ...
The Marketing Academy today announced the launch of its new alumni program in partnership with general insurer IAG. Parent company of NRMA Insurance and CGU, IAG, has signed on as the founding partner to launch ...
The Interactive Advertising Bureau (IAB) has released new reports detailing the online habits of Australians in 2018 so far. IAB’s ‘Digital Video Advertising Infographic April 2018’ found that Australians over the age of 18 watched ...
Thankyou is so confident in its nappies that it is offering competing Huggies diapers to unsatisfied parents. In the latest spin on the ‘money-back guarantee’, Thankyou has promised unsatisfied parents a box of Huggies diapers ...
Telstra has announced its newest out-of-home campaign, taking out signage and billboards across major cities to with a humorous look at reliability, coverage and speed. Telstra is launching its latest campaign today with The Monkeys and ...
Apple announced this week that its global facilities are now 100% powered by renewable energy, releasing in addition its Red iPhone 8 in the fight against AIDS. Apple is furthering its commitment to combat climate ...
Facebook stock surged as CEO Mark Zuckerberg faced his second day of questioning. Facebook boss Mark Zuckerberg returned to face a second round of questioning in front of the Energy and Commerce Committee in the ...
Samsung Australia has launched its latest TVC starring former Australian Netball captain Sharni Layton, extending on its ‘Do What You Can’t’ campaign. This week Samsung Australia released the latest update to its global ‘Do What ...
Netflix has made an US$391(AU$509) million offer for Los Angeles billboard company Regency Outdoor Advertising despite investor scepticism surrounding a recent surge in big purchases. Silicon Valley streaming service Netflix has made a US$391(AU$509) million ...
Officeworks has unveiled its new campaign calling on Australians to ‘pursue your creative interests’ with a new TVC, in-store experiences and social content. Officeworks released its newest campaign this week, inviting the people of Australia ...
Dove has partnered with Cartoon Network’s Steven’s Universe, releasing a series of short films to promote body positivity in young audiences. Dove announced that it will be partnering with Cartoon Network’s Steven Universe creator Rebecca ...
Seek’s new TVC has garnered over a million views on YouTube in one week, poking fun at life coaches in partnership with the Gold Coast 2018 Commonwealth Games. ‘Life Coach’, Seek’s newest TVC in partnership ...
Starbucks introduced a traceability pilot program to its ethical coffee bean sourcing, building on the global sustainable farming trend with trials in Costa Rica, Colombia and Rwanda. In a newsroom post on 21 March, Starbucks ...
