Facebook will be introducing new functionalities to its platforms in the coming months, including virtual reality, augmented reality, new privacy controls and dating. In Facebook’s most contentious year yet, the company launched its annual F8 ...
Oakley has launched its latest campaign addition to its ‘One Obsession’ brand platform, telling athletes ‘It’s OK’ to make personal sacrifices in the pursuit of athletic excellence. Today Oakley released a two-minute spot featuring athletes ...
Facebook has publicly released its internal enforcement guidelines for the first time, in a move to improve transparency following the Cambridge Analytica debacle. Meanwhile shares have fallen since Zuckerberg’s testimony, but remain on track for a ...
Jaguar has launched its partnership with the Museum of Contemporary Art to build on its ‘Art of Performance’ brand platform, launching a dedicated ‘immersive experience’ exhibit. This week Jaguar Australia launched its new partnership with ...
Westpac has announced the release of the Westpac Banking Skill, allowing customers to interact with their finances using the home voice assistant Amazon Echo Spot. The hotly anticipated Amazon Echo Spot became available in Australia ...
Forrester’s new report advises which technologies marketers need to turn their attention to, comparing business value with maturity. Forrester surveyed industry technology experts and suppliers in its new report, ‘Tech Tide: Martech For B2C Marketers’, ...
Medibank has released its new campaign with the announcement of ‘Medibank At Home’, offering members the option to receive treatment at home where possible. Medibank has launched its latest program ‘Medibank At Home’ in a ...
Free TV Australia has lodged its submission to the ACCC’s inquiry into digital platforms, addressing the market power of Facebook and Google. Free TV Australia made its public submission to the ACCC on 20 April, ...
Marketers at legacy firms are far behind their digital-native counterparts in terms of digital marketing aptitude, with a skills gap of 73%, according to General Assembly. According to studies conducted by private educator General Assembly, ...
Airbnb has launched its new tool equipping event organisers with the ability to create personalised interactive maps for attendees. Airbnb this week announced its ‘Airbnb for Events’ tool, creating interactive maps showing available Airbnb accommodation ...
Amazon is considering entering the financial sphere, reportedly considering a chequing accounts service. Forrester’s new report advises bankers how to move forward when a giant enters the playing field. In early March, The Wall Street ...
Apple is continuing on its goodwill crusade, donating to charity for every old device returned through its Apple GiveBack program. Ahead of Earth Day on 22 April, customers can turn in their old Apple devices ...
Air New Zealand has topped the list of Australia’s most reputable companies for the second year in a row, however it missed top spot on home soil. Air New Zealand is still the most reputable ...