April Fools’ means a day for brands to be a little less serious. Another year brings another wave of brands jumping on the April Fools’ bandwagon. We’ve seen companies take today as an opportunity to ...
Air New Zealand’s new ad ‘Hey, Steve’ is making waves on social, teasing at Cricket Australia’s recent ball tampering scandal involving Steve Smith, David Warner and Cameron Bancroft. Air New Zealand taunted Steve Smith today ...
Apple’s latest iPad has a focus on education, building on its ‘Classroom’ app and extending features and capabilities for teachers to work with students in the Apple ecosystem. With Apple’s share of the tablet market ...
New research conducted by Mention found that hashtags do not increase engagement for Instagram posts, but tagging other users in posts will. Social media tracking and web monitoring firm Mention released its ‘Instagram Report 2018’ ...
Zenith predicts Australia’s online advertising budget will rise 2.6% and global ad spend will rise 4.6% in 2018 – thanks to improved economic growth in China and Argentina. Advertisers will increase online advertising budgets by ...
Nick ‘Honey Badger’ Cummins has signed a new multi-year partnership with Volkswagen Amarok, following the success of last year’s ‘Extended Test Drive’ campaign. Ex-Wallaby Cummins announced his signing of a multi-year partnership with Volkswagen Amarok ...
Facebook bought full-page print ads in US and UK newspapers to apologise for the Cambridge Analytica data scandal. Facebook’s apology for the Cambridge Analytica data scandal appeared as a full-page print advert in nine newspapers ...
Uber has suspended testing of its self-driving vehicles after an autonomous car struck and killed a pedestrian in Tempe, Arizona. On Sunday 18 March, an Uber self-driving test vehicle struck 49-year-old Elaine Herzberg in Tempe, ...
New rules banning the broadcast of gambling ads during live sports coverage on radio and television could serve only to shift the problem online. In May of last year Free TV Australia announced an update ...
Free TV and Broadcast Australia have announced trials to update Australian broadcast technologies to DVB-T2, playing catch up with the UK, India and New Zealand. Free TV and Broadcast Australia have agreed to conduct trials ...
The AFL has teamed up with Clemenger to build on the success of its ‘Don’t Believe in Never’ campaign with a 30-minute ‘2017 Richmond Tigers Grand Final story’ TV program. Channel Seven has commissioned the ...
IAB Australia’s new report finds that podcast advertising has tripled in the last year, while only 13% of media agencies are preparing voice strategies. New research from IAB Australia shows that media agencies are regularly ...
Airbnb says it can do better than Expedia and Booking.com, expanding its platform in 2018 to professional accommodation providers. Airbnb has announced it is expanding operations in 2018, welcoming professional accommodation owners aboard the platform. ...
