Author: Josh Loh
Author: Josh Loh
Facebook announces its suspension and investigation of Cambridge Analytica. Hidden camera footage reveals nefarious campaign manipulations. On Friday 16 March Facebook announced that it was suspending Strategic Communication Laboratories (SCL) and its political data analytics ...
The Herald Sun is launching its in-game AFL fan-competition ‘Ball Call’ to kick-off the season at tonight’s MCG clash between the Tigers and Blues. The Herald Sun will unveil its first in-game fan-competition lottery tonight ...
Retailers are not engaging enough with digital wallets despite 54% of adults saying they want more integration. Retailers are not taking advantage of new technologies, and are still too reliant on antiquated modes of consumer ...
A Forrester survey has found that only 15% of Australian marketers are compliant with the GDPR coming into effect on 25 May. Forrester has released a new report finding that only 15% of marketers are ...
A Socialbakers study reveals Australian advertisers pay three and a half times the global average CPM on Facebook. A study by Socialbakers found that Australian advertisers a paying three times the global average for costs ...
A new Forrester report cautions against firms accidentally implementing discriminatory AI and machine learning. A Forrester report by Brandon Purcell ‘The Ethics Of AI: How To Avoid Harmful Bias And Discrimination’ cautions brands using artificial intelligence ...
97% of main household income earning women read news media across all platforms, according to the EMMA data. According to Enhanced Media Metrics Australia (EMMA), 16.5 million Australians (90%) over the age of 14 engage ...
Holden hopes to reinvigorate Australia’s perception of the Commodore, pulling at the heartstrings with its latest campaign ‘For Sure’. Holden continues its partnership with advertising agency The Monkeys in launching its ‘For Sure’ campaign for ...
Bitcoin’s value fell 10% in one day after Google’s announcement that it will no longer serve cryptocurrency ads. In a blog post yesterday by director of sustainable ads Scott Spencer, Google announced that as of ...
Delacon’s Speech Analytic Module (SAM) platform analyses customer phone conversations using AI. Sydney based call analytics platform Delacon has released its latest product today, the Speech Analytics Module (SAM). The platform will allow businesses to ...
Too few companies are engaging with new technologies, including wearable technologies which can improve employee performance by 76%. Growth in employee productivity is slowing despite companies investing heavily in technology, according to Forrester’s ‘The Technology-Augmented ...
Kellogg’s is building on its ‘Amazing Creations’ campaign, with new videos featuring YouTube creator Simone Giertz and her useless machines. In 2016 Kellogg’s launched its ‘Amazing Creations’ masterbrand campaign featuring Youtube content creator Zach King. ...
Facebook is an official supporter of the Gold Coast 2018 Commonwealth Games, lending its platform to expand the Games to a global audience Facebook announced yesterday that it is an official supporter of the Gold Coast ...
