STM Brands has unveiled a new augmented reality mobile app in an attempt to revolutionise retail experiences. This year’s international Consumer Electronics Show in Las Vegas saw STM’s new augmented reality (AR) app introduced for ...
Samsung partners with Disney to save its AR Emoji feature with augmented reality (AR) versions of Mickey and Minnie Mouse. Samsung Galaxy S9 and S9+ users can now create and send videos of themselves animated ...
Village Roadshow expands its incentive technology business Edge to the South-East Asian market, opening its new Singapore office. Village Roadshow is launching its digital promotions agency ‘Edge’ into the South-East Asian market, branching out of ...
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire ...
Smart Video Australia has launched its personalised video chatbot, using AI to communicate directly with customers via a video messaging app. Smart Video Australia (SVA) has announced the launch of its personalised video chatbot, allowing ...
Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at the point of discovery. Marketing speaks with Breeze, head of Braintree Australia, ...
Fox Sports and Foxtel have announced its partnership with the Seven Network, securing the broadcasting rights for Cricket Australia in a six year deal. Beginning in October of 2018, all Australian men’s and women’s cricket ...
The Avengers: Infinity War is set to break box office records, much to Disney’s delight, owning four of the five best performing movies. The Avengers: Infinity War enjoyed a very warm welcome at its Australian ...
Instagram has announced plans to make it easier for businesses to trade and connect with customers on the platform, including preliminary implementations of contextual commerce – partnering with Eventbrite, ChowNow and Yelp Reservations. Launching today, ...
Miss America has announced its total brand makeover, declaring the 2019 competition will no longer judge candidates on physical appearance and will not feature a swimsuit event. Almost a hundred years after its inaugural 1992 ...
It’s Friday, and after a long, hard week of major OOH aqquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to give the people what they really want. Here is ...
Snapchat saw its first ever decline in daily active users last quarter, the company blamed its infamously unpopular platform redesign for the drop. “We feel that we have now addressed the biggest frustrations we’ve heard,” ...
Information technology company Adobe and university RMIT have partnered on a new online course to support a lack of ICT skills in the Australian workforce. According to research conducted last year by Adobe, 72% of ...
