62% of Australian workers believe they are in need of company-enabled technological training. Salesforce has released its research findings commissioned through YouGov Galaxy, which show that 62% of Australian workers believe they will need technological ...
Diageo Australia has launched four new TVCs for Bundaberg Rum, the latest instalments of its ‘Unmistakably Ours’ campaign. With Sydney agency Leo Burnett, Bundaberg is building on its ‘Unmistakably Ours’ campaign launched in March of last ...
Cab Digital Media has partnered with Telstra to launch ‘TaxiLive’, a real-time digital billboard mounted on the back of Sydney taxis. Sydney based startup Cab Digital Media is launching TaxiLive, a 32-inch digital platform displaying safety messages, weather ...
New Medallia study finds that companies with ‘robust listening posts’ were 60% more likely to improve CX than those without. California based software company Medallia has released its latest report on analysing and implementing unsolicited consumer ...
Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has launched its ‘There’s a glass and a half in everyone’ campaign. ...
Brand USA has partnered with Expedia Media Solutions to launch ‘Sound Travels’, an interactive, immersive 3D audio campaign. Tourism marketer Brand USA has launched the pilot of its latest campaign ‘Sound Travels’, an interactive online ...
East 9th Brewing trademarked ‘The Colour of Beer’ in its latest pale ale release, a play on Cadbury’s purple and ANZ’s blue ‘colour ownership.’ Independant St Kilda brewery, East 9th Brewing, has released its ‘Doss Blockos: ...
The Interactive Advertising Bureau has launched its Advertising Technology Purchase Guidelines advising firms of the optimal purchasing of advertising technology. The Interactive Advertising Bureau (IAB) today launched its latest Advertising Technology Purchase Guidelines to members. Aiming ...
Unilever Foundry has partnered with UN Women to commit its platform to gender diversity, pledging that half of the startups it works with in the next five years will be female founded. Stemming from the research ...
Showpo found as the most engaging brand on Facebook in Online Digital Circle’s 2017 Australian business performance review. Independant Melbourne agency Online Digital Circle has released its full year in Review – 2017 Facebook Performance Report, assessing ...
Gemba, sports and entertainment marketing consultancy, has launched its latest sponsorship valuation platform, Turnstile. After a two year development period, Gemba is launching its newest service, Turnstile, to evaluate sponsorships for both buyers and sellers of sponsorships in sport ...
Marketing firms in the Asia Pacific region lead the world in implementing artificial intelligence, a new briefing shows. Data from Adobe’s 2018 edition of its annual ‘Digital Intelligence Briefing‘ shows that digital marketing firms in ...
Simplot Australia has launched its newest campaign,’Fresh From The Freezer’, its first for Birds Eye since acquiring the brand in September 2016. Birds Eye’s new ambassadors are a pair of claymation ‘Spokes-peas’ who have escaped ...
