Author: Michael Byers
Author: Michael Byers
Which brands are winning with product placement? Just look around, writes Michael Byers. Australian prime time TV is in love with product placement. From MasterChef Australia, The Block to My Kitchen Rules and soon ...
As the sixth season of Australia’s original reality cooking show hits the air there will be ongoing debate over the next few weeks regarding the success of the show. However, in fact, the series has ...
One of my most popular discussions and enquiries from 2013 was, ‘How do we get our branded content onto TV?’ Branded content is still in its infancy and, while there is no guarantee of any ...
Australia has experienced a spectacular rise in product placement spend, and is now the dominant market in the Asia-Pacific region and fourth largest globally, according to latest figures from PQ Media. In this exclusive interview ...
This is the second article in a series of three by Michael Byers about measuring the value of product placement in Australia. In this instalment he looks how to gauge the resonance of your placement. ...
This is the first article in a series on the role of product placement in Australia. In this instalment Michael Byers discusses how to measure the value of your product placement. Product placement is ...
Two markets in Australia that have come under stress from changing audience viewing habits could be ready for a mini revolution through branded entertainment, the rise of smart phones and the dawn of connected TV. ...
As the dust settles on the fourth series finale of MasterChef Australia and Channel Nine relaunches Big Brother it’s an opportune time to reflect on the changing world of Australian TV content and the implications ...
