Author: Michael Valos
Author: Michael Valos
Measuring marketing performance
October 16, 2015
Michael Valos canvasses leading marketers about the ongoing challenge of measuring marketing performance. This article is from a series that attempts to highlight issues marketers need to address to achieve more influence in the C-suite. ...
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The productivity mission: top marketers tackle three big questions
September 10, 2015
Michael Valos asks three big questions to improve marketing productivity – and extracts some answers from top marketers. “The challenges modern marketing teams face are coming in faster and hitting harder than ever before” – ...
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Disruption starts from the inside
June 10, 2015
Michael Valos explores the role of internal branding in delivering or defending against industry disruption, and the leadership role of the chief marketer. The purpose of these articles is to shift the focus away from ...
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