Author: Michael Valos
Michael Valos and Alvin Lee discuss whether technical mastery or interpersonal mastery matter more for chief marketers. In 2016 we’re examining the types of mastery needed to become (or continue to be!) a successful CMO. These articles reference the ‘Three Mastery Framework’ proposed by our colleague Erik Zimmerman, CEO of Littil. The Framework arose from his […]
Michael Valos canvasses leading marketers about the ongoing challenge of measuring marketing performance. This article is from a series that attempts to highlight issues marketers need to address to achieve more influence in the C-suite. The contents of the article are intended to aid marketers in addressing a common criticism levelled at marketing, which is […]
Michael Valos asks three big questions to improve marketing productivity – and extracts some answers from top marketers. “The challenges modern marketing teams face are coming in faster and hitting harder than ever before” – Jason Shen. While the MIT (Massachusetts Institute of Technology) study to which Shen refers addresses components of a marketing team […]
Michael Valos explores the role of internal branding in delivering or defending against industry disruption, and the leadership role of the chief marketer. The purpose of these articles is to shift the focus away from the role of the CMO as one of marketing execution and tactics, and replace it with the view that the […]
