Author: Peter Harris

You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y. Big brands – from FMCG to technology to financial services to travel and leisure ...

Thinking about the future of marketing and market research in 2014, I can’t help but feel positive. And it’s not necessarily because of business growth for everyone involved in marketing and research, but it’s because ...

Big data, co-creation, and understanding the Millennial generation (the children of the post-WWII baby boomer and the last generation born in the 20th century) were hot topics at a few events I’ve been to in ...