Author: Peter Harris

Market research needs to learn some key lessons about data transparency from apps like GrabTaxi, as market research enters a phase of passive, mobile collection of data.   Recently in Singapore I used a new app, GrabTaxi to find me a cab to the airport on a busy Friday afternoon. Five minutes later I was […]

You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y. Big brands – from FMCG to technology to financial services to travel and leisure – have spent years trying to find out what motivates Gen Y, what drives their attitudes and behaviours. It’s an […]

Thinking about the future of marketing and market research in 2014, I can’t help but feel positive. And it’s not necessarily because of business growth for everyone involved in marketing and research, but it’s because professionals who can play a role in helping marketers make better decisions, quicker, will flourish. This year will be more […]

Big data, co-creation, and understanding the Millennial generation (the children of the post-WWII baby boomer and the last generation born in the 20th century) were hot topics at a few events I’ve been to in the past month: AMI’s National Conference in Sydney and Vision Critical’s Global Client Summits in New York and Sydney. At […]

The recent Australian Market and Social Research Society’s (AMSRS) conference in Sydney was, in my opinion, one of the best events of its kind for some time. There is a great buzz in the research community and it’s energising to hear the creative and innovative thinking in our profession. Listening to the presentations, a couple […]

Consider this: More than eight in 10 people on the planet have a mobile phone, there are over seven billion mobile phone subscriptions in the world, in China alone there are one billion mobile subscribers, 30% are smartphone users choosing from 260 smartphone brands and 1500 smartphone models, sales of smartphones globally now outstrip PC […]

A company without customers is not a company at all. I was reminded of this simple business principle at Adtech recently by Ramon De Leon’s keynote address. When we look at current consumer and business confidence indicators in Australia – from taxi drivers to retailers, from tourism operators to media companies – businesses are asking: […]

I’m often bemused at – and getting increasingly tired of – the inward-looking discussions in the research industry about why market research and market research professionals are not valued more by business. After all, there is no better way to grow a business than to invest in frequently understanding your customer. Or is there? In […]