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Author: Peter Harris

Author: Peter Harris

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Market research and the collaborative economy: technology is turbocharging data transparency
  • Peter Harris
  • access_timeJune 30, 2014
  • remove_red_eye940 Views
News
Engaging Gen Y in your marketing – what’s the secret?
Peter Harris May 8, 2014

You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y. Big brands – from FMCG to technology to financial services to travel and leisure ...

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Why this is the year market research will really shine
Peter Harris March 5, 2014

Thinking about the future of marketing and market research in 2014, I can’t help but feel positive. And it’s not necessarily because of business growth for everyone involved in marketing and research, but it’s because ...

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