Author: Peter Roper
Author: Peter Roper
Media Monday: Curiosity Show returns; Sympathetic advertising; James Magnussen topless
June 2, 2014
Media Monday is a weekly round up of media (as in advertising, content, publishing, audiences…) happenings and insights from Australia and around the world. Brazil media sector to score big with strong kicks from ...
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Chicken Tonight apologises for the 90s, reboots with new brand campaign
May 30, 2014
Chicken Tonight will return to Australian TV screens this Sunday (1 June), with its first locally produced TVC in four years marking the launch of a new integrated campaign for the simmer sauce range. As readers will ...
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SBS study on the changing Australian identity says that brands need to change too
May 30, 2014
SBS has presented findings of a study it commissioned last year, titled ‘Who Do We Think We Are? In search of ourselves: Understanding the Australian identity’, which asked Australians from across the country key questions about how they ...
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