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Author: Peter Roper

Author: Peter Roper

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Media Monday: Netflix plans QE2 epic; Facebook hopes video ads will bring brand dollars
  • Peter Roper
  • access_timeMay 26, 2014
  • remove_red_eye787 Views
Technology & Data
Q&A with Adam Ferrier: behaviour change, climate change and his new book
Peter Roper May 23, 2014

Adam Ferrier – psychologist, ad man, co-founder of Naked, Gruen panellist – has written a book, combining his career as a psychologist and career as a marketing communications strategist to reveal the psychological principles behind ...

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Technology & Data
Market potential of US$731b in connected living by 2020: Frost & Sullivan
Peter Roper May 22, 2014

Connected cities, work and homes offer immense opportunities for ICT vendors and telecommunications operators, says new forecast data from strategic consultancy Frost & Sullivan. Massive technology-led disruption across all industries is moving everyone and everything globally towards ...

chat_bubble0 Comment visibility986 Views
Technology & Data
And the first brand on the moon is…
Peter Roper May 22, 2014

…none, yet, but a popular Japanese sports drink is hoping to be the first. Pocari Sweat* is sponsoring an entry into the Google Lunar X Prize, allowing it exclusive product placement rights. The Google Lunar ...

chat_bubble0 Comment visibility2103 Views

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