Author: Peter Roper
Author: Peter Roper
IBM Watson goes to work in the customer service department
June 25, 2014
Supercomputer and gameshow champion Watson is being put to use in the call centre through a new partnership that will see IBM Watson’s technology used to improve customer service experiences. The power of Watson, ...
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How behavioural economics theory is being used to measure advertising effectiveness
June 24, 2014
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to the measurement of advertising effectiveness, marking the first time such principles will be applied to measuring campaign ...
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You know that former Zara exec Myer poached? Zara’s never heard of him
June 24, 2014
Myer is red faced after being forced to fire Andrew Flanagan, a new executive recruit who fabricated details of his CV. As we reported last week, Myer announced to the ASX that it had made ...
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