Author: Peter Roper
Author: Peter Roper
Lynx brand grows up: ‘It’s not just about getting the girls anymore’
July 24, 2014
Deodorant brand Lynx is getting ready for its “biggest year in a decade” with a mature new approach to brand creative. Unilever men’s deodorant brand, Lynx today announced its plans for the back half of ...
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Report: $1m spent on international marketing produces $16m for Australia
July 23, 2014
Every incremental $1 million spent on international tourism marketing generates up to $16 million in spend by foreign tourists and 89 additional jobs, estimates a new report. International marketing campaigns that promote inbound tourism ...
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Musicians reveal opinions on ‘selling out’ in Jack Daniel’s branded documentary
July 23, 2014
A documentary about bands, brands and honesty explores how burgeoning Australian musicians feel about corporate influence and selling out. And it’s a branded content piece by Jack Daniel’s. A new documentary titled ‘The Truth About ...
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