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Author: Peter Roper

Author: Peter Roper

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FreeviewPlus gets launch date, teaser campaign
  • Peter Roper
  • access_timeAugust 7, 2014
  • remove_red_eye871 Views
News
Newest Coles employee Jeff Kennett: “This is no publicity stunt”
Peter Roper August 7, 2014

Former Premier of Victoria, current CEO of Beyond Blue and advocate of fresh bread, Jeff Kennett, has taken a role at supermarket giant Coles in which he will act as an independent arbiter in supplier ...

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News
Pod McLoughlin steps down as CUB marketing chief
Peter Roper August 7, 2014

Carlton & United Breweries (CUB) has announced that its CMO, Peter ‘Pod’ McLoughlin will be stepping down from his role for health and personal reasons. McLoughlin has been a long standing executive within the broader SABMiller ...

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Social & Digital
John Oliver compares native advertising to Katy Perry
Peter Roper August 5, 2014

Comedy news host John Oliver has delivered a cutting take-down of native advertising, comparing it to raisins in cookies (nobody wants them there) and Katy Perry (enjoying it feels wrong).   While noting that brands ...

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