Author: Sean Greaney
Six months ago I was the quintessential pay wall skeptic. I’d been reading a lot on publishing models. We’ve all been reading a lot on digital behaviour and online purchasing decisions. But I, and most of my friends, colleagues, acquaintances, hadn’t been paying for many digital media. In my experience, emotions tend to override logic […]
Marketing magazine and econsultancy have partnered to conduct research into Australia’s digital marketing and ecommerce landscape. The survey, accessible here, will look at the proportion of digital to traditional spend by brands in Australia, which digital channels are seeing greatest uptake, whether digital budgets will grow in 2012 and whether this will impact traditional marketing […]
On Friday night Marketing magazine and sister publication Desktop were invited along to the Melbourne Advertising and Design Club awards at The Plaza Ballroom of The Westin Hotel, Melbourne. Host and RockWiz stalwart Brian Nankervis opened the night by joking that he’d never before been invited to a host a gig that prompted five separate […]
Behind the Lens Editor talks to PMP Digital Creative Director, Sally Patman How do a group of photographers, stylists and production managers celebrate moving to new studios? Through a photo shoot of course! PMP Digital, home of Dimension Studios, recently moved from its long-standing home in Port Melbourne to custom-built premises in Southbank. To celebrate, […]
Although we don’t normally report on individual executions, exceptions come across the desk occasionally. In announcing its (Belvedere) Red Limited Edition Bottle, the brand has partnered with Usher and GQ Australia to tip-on a set of headphones and an audio player to the spine of GQ’s October/November issue. When a reader plugs the headphones into […]
IBM has today released its first ever global CMO study. The qualitative, face-to-face study surveyed 1734 CMOs across 64 countries. 57 of these marketers came from the A/NZ region. Overwhelming CMOs believe the level of complexity they are expected to handle will be high or very high – 79%. However, just under half (48%) feel […]
Canadian activists and not for profit publishing group Adbusters has sparked a significant protest movement globally, centered in the US. The movement, Occupy Wall Street, is a protest against social and economic inequality and the influence of corporations and brands on politics. Beginning on September 17, 2011, it has spread to several other US cities, and […]
Published as There’s Got to be a Way, June 2011, Marketing magazine. The interviews conducted with Lorraine Twohill, global chief marketing officer for Google, and Andy Berndt, global chief creative officer for Google Labs, were national exclusives in Australia. I’ve often proffered warnings to the deaf ears of peers on the beguiling nature of the marketing, […]
Australian retailer GASP has made local mainstream news, gained it’s own trending Twitter hashtag and ignited the blogosphere for all the reasons marketers fear. A customer had a bad experience at a Gasp store, bad enough that her friends, actually her bridesmaids, suggested she write a letter of complaint about the staff member’s actions. The […]
I’d love to sit somewhere dark, drinking something dark with Jeffrey Hayzlett. Not only because the man has the rare American wit of a time lost and it would fit aesthetically with his Caiman cowboy boots, but because even real bravado usually hides something. And in Hayzlett’s case, I’m sure it’s bespeckled with important lessons. […]
Research conducted by The Cartoon Network has found children’s income has returned to pre-GFC levels. The annual ‘New Generations’ study found that 3.1 million Australian children between four and 14 have a collective spending power of $1.5 billion, or an annual $499.40 per individual. It found children between four and 14 to be receiving less […]
Steve Jobs’ officially sanctioned biography has had its release date pulled forward in time for Christmas – it will be out on the November 21, 2011. The man and his brand, named previously Marketer of the Year, Decade, Century and other various giddy honours, will have 448-pages dedicated to his life and the book involves […]
Yahoo and Facebook have teamed up to test Harvard sociologist Stanley Milgram’s theory that anyone in the world can reach anyone else through six degrees of separation. The ‘Small World Experiment’ invites ‘Senders’ to reach ‘Targets’ through their Facebook connections. Your ‘Target’ is randomly assigned and you are then asked to confirm your details and select a […]
Luxury automaker Mercedes-Benz was approached with a unique media opportunity by a 14 year-old British boy. According to the UK’s The Telegraph, Matthew James, an F1 enthusiast, wrote to boss of Mercedes GP Petronas F1 Team Ross Brawn requesting £35,000 to pay for an artificial hand. James was born without his left hand. The brand […]
