Marketing magazine and econsultancy have partnered to conduct research into Australia’s digital marketing and ecommerce landscape. The survey, accessible here, will look at the proportion of digital to traditional spend by brands in Australia, which ...
On Friday night Marketing magazine and sister publication Desktop were invited along to the Melbourne Advertising and Design Club awards at The Plaza Ballroom of The Westin Hotel, Melbourne. Host and RockWiz stalwart Brian Nankervis ...
Behind the Lens Editor talks to PMP Digital Creative Director, Sally Patman How do a group of photographers, stylists and production managers celebrate moving to new studios? Through a photo shoot of course! PMP Digital, ...
IBM has today released its first ever global CMO study. The qualitative, face-to-face study surveyed 1734 CMOs across 64 countries. 57 of these marketers came from the A/NZ region. Overwhelming CMOs believe the level of ...
Although we don’t normally report on individual executions, exceptions come across the desk occasionally. In announcing its (Belvedere) Red Limited Edition Bottle, the brand has partnered with Usher and GQ Australia to tip-on a set ...
Canadian activists and not for profit publishing group Adbusters has sparked a significant protest movement globally, centered in the US. The movement, Occupy Wall Street, is a protest against social and economic inequality and the influence ...
Australian retailer GASP has made local mainstream news, gained it’s own trending Twitter hashtag and ignited the blogosphere for all the reasons marketers fear. A customer had a bad experience at a Gasp store, bad ...
Published as There’s Got to be a Way, June 2011, Marketing magazine. The interviews conducted with Lorraine Twohill, global chief marketing officer for Google, and Andy Berndt, global chief creative officer for Google Labs, were national ...
I’d love to sit somewhere dark, drinking something dark with Jeffrey Hayzlett. Not only because the man has the rare American wit of a time lost and it would fit aesthetically with his Caiman cowboy ...
Research conducted by The Cartoon Network has found children’s income has returned to pre-GFC levels. The annual ‘New Generations’ study found that 3.1 million Australian children between four and 14 have a collective spending power ...
Yahoo and Facebook have teamed up to test Harvard sociologist Stanley Milgram’s theory that anyone in the world can reach anyone else through six degrees of separation. The ‘Small World Experiment’ invites ‘Senders’ to reach ‘Targets’ through ...
Luxury automaker Mercedes-Benz was approached with a unique media opportunity by a 14 year-old British boy. According to the UK’s The Telegraph, Matthew James, an F1 enthusiast, wrote to boss of Mercedes GP Petronas F1 ...
Steve Jobs’ officially sanctioned biography has had its release date pulled forward in time for Christmas – it will be out on the November 21, 2011. The man and his brand, named previously Marketer of ...
