Sixteen years ago, when I began my career, magazines, press and TV were the bedrock of any direct response campaign. When I moved to Australia a few years later, I was introduced to brand advertising ...
In this second article by Seb Rennie on the future of television (read part one here), the implications of the rise of social TV for networks and marketers are explored. Does tweeting about a TV ...
In the first part of a two-part look at the future of television, Seb Rennie explores how Australian broadcasters and marketers are adjusting to the continued trend towards non-linear viewing. Over the years television has ...
Our industry has been grappling with the after-effects of astonishing change for several years now. From the 24-hour media cycle to the instant-gratification generation, the death of retail and consumers gaining control – the pace ...
