Author: Sérgio Brodsky
Author: Sérgio Brodsky
Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique series we go beyond short-termism and apply much-needed foresight to marketing. In the ...
In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb tells the story of a turkey who is ...
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel? Providing advice about collection, processing, interpretation and meaningful deployment of data has become a ...
Let’s leave branding to the brands – Sérgio Brodsky grapples with ‘personal branding’, YouTube celebrities, transacting personas and the suppression of self. This article originally appeared in The Nurture Issue. As Shakespearean scholar Harold Bloom argued, ...
Sérgio Brodsky looks ahead to an OOH environment where the presence of physical retail and seamlessness of ecommerce meld into a single cohesive customer experience. Just like the Atkins, South Beach or ketogenic diets, emphasising ...
Are brands that try to humanise tech missing the point of its appeal? Here’s Sérgio Brodsky on AI and branding. This article originally appeared in The Madtech Brief, Marketing‘s second print edition for 2019. When thinking ...
Has the Australian adscape become crippled by conservatism? Too afraid to colour outside the lines? Taking inspiration from Burger King CMO Fernado Machado, Sérgio Brodsky says Australian marketers need a kick in the rear. Fernando Machado, ...
The world is full of contradictions and marketing’s no exception. Sérgio Brodsky lends his two cents on the brand debate. This article originally appeared in The Dream Issue, our October/November 2018 print edition of Marketing magazine. Brands are ...
Life is not simple. Recognise this and short-live the dangerous comfort of ‘ignorance is bliss.’ Confusion. This is the enemy. We do not wish to be confused, befuddled, and frustrated. The argument against complexity is ...
Armed with a clear understanding of the triggers that drive behaviour, good marketers will be able to weave voice tech into their brands in new and innovative ways. By Sérgio Brodsky. This article is part ...
Advertisers have become too used to seeing outdoor media as an effective way for mass advertising, says Sérgio Brodsky, but what if we could see it as native content for cities? In behavioural economics ‘functional fixedness’ ...
Building a trustworthy brand goes beyond providing consistency, responsiveness and transparency. By becoming more familiar with the brain, marketers can better understand relationships of trust, says Sérgio Brodsky. This article originally appeared in The Trust Issue, ...
Bad experiences stick in our memories for longer, according to behavioural experts. Sérgio Brodsky wants to know why more brands aren’t leveraging vulnerability to connect with audiences. This article originally appeared in The Money Issue, our April/May 2018 ...
