Author: Sérgio Brodsky
Author: Sérgio Brodsky
Futurecast: why have I bothered and why you should too!
October 7, 2020
Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique series we go beyond short-termism and apply much-needed foresight to marketing. In the ...
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More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal
April 21, 2020
In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb tells the story of a turkey who is ...
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As the CMO title morphs, agency strategists rise
November 20, 2019
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel? Providing advice about collection, processing, interpretation and meaningful deployment of data has become a ...
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