Author: Stan Gordon
Putting energy into the areas in which your team lacks skills can be beneficial to your business in the long-term, writes Stan Gordon. We are constantly told that we should only play where our strengths lie. As time is of the essence in most business contexts, this makes perfect sense. Plus, when there are only […]
You don’t necessarily need to have one true passion in life, but you do need to have passion for success, writes Stan Gordon. It’s the same question many small business owners, start-ups and even those at the helm of big conglomerates find themselves pondering at various stages of their career: ‘Am I passionate about […]
Stan Gordon knows all too well the stresses that owning a business can bring. Having worked across a number of different fields, he understands one of the biggest contributors to heightened stress levels is not being able to switch off at the end of a busy day. Like everyone else, I’ve been there too. […]
In life and in business, it is important to think about how each of us is conveyed. For years it became really trendy to focus on body language, but it hasn’t been as much of a hot topic over the last while. But it is actually a critical element to finding success and ensuring you […]
The New Year is a great time to step back from the day to day running of your business and evaluate. What did you achieve in 2013? What areas would you like to improve on next year? What were your biggest successes this year? Give yourself the business equivalent of a good kick of the […]
Change is happening faster than ever before. We live in a world where customers have a myriad of choices and companies and brands come and go at the drop of a hat. So, in such a volatile environment, how can you ensure your brand and business is here for the long-haul? Here are my insights […]
If we define marketing as the link between society’s material needs and a consumer’s economic response, then it’s all about creating, communicating and delivering value to customers, sharing the knowledge about your brand, educating people about your offering and assisting them with their experience. Whether you’re selling Manolo Blahnik shoes, rubbish skips or tailor-made ice-cream […]
Again and again studies have shown the overwhelming benefits of having an engaged and driven workforce, with everything from your business profits to organisational reputation affected by your ability to motivate your staff. If you can offer a stimulating, challenging and rewarding environment, the people who make up your business are likely to feel appreciated […]
