News
News
A new study uncovers the attributes that make brands more ‘human’ in the eyes of the consumer. This article is sponsored by Braze to let readers know about its ‘Humanity in Action: What Customer Engagement ...
81% of Australian marketers say their organisations use content marketing, compared to 89% last year. ‘Content Marketing in Australia 2016’ was released by the Content Marketing Institute (CMI) this week, the study tracking the content ...
There is enormous interest among advertisers in the potential for 3G and mobile TV. Claudia Sagripanti looks at some of the challenges surrounding mobile TV today. It’s throwback Thursday! This article originally appeared in the ...
Snapchat has updated its guidelines for publishers to clean up what is shown on its news service. The rules restrict publishers from posting questionable pictures on Discover that have no news or relevant value. Snapchat ...
Fundamentals of pricing, distribution, development and advertising will never become obsolete, writes Rob Morrison. First, a little apology. The catalyst for this story may seem a little self-indulgent but stick with me, there’s a strong ...
A brand design agency just developed a playbook it says will revolutionise brand management. ‘The Brand Community Model’ developed by Landor aims to overthrow the “old command-and-control way of managing global brands.” The global branding ...
Myer’s Autumn Winter fashion launch event will broadcast live on Twitter’s 360 video feature. In an Australian first, Myer has teamed up with Twitter to leverage its latest live 360 video feature to broadcast tonight’s ...
Magnum has released a video ad featuring a lesbian wedding with the tagline #PleasureIsDiverse. The video, which made the rounds on social last week, is accompanied by a web page, which highlights the brand’s commitment ...
Amazon’s latest experiment in grocery retailing will see the company deliver groceries straight to to
Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard Taylor. When it comes to data, every marketer’s dream ...
