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Mazda drives brand awareness of new MX-5 through CarAdvice
August 21, 2015
Mazda recently teamed up with CarAdvice, sponsoring a new ‘correspondent search competition’, to drive awareness of the new, 2015 Mazda MX-5. The competition began on 17 June with CarAdvice inviting readers to submit a car ...
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How Spielberg got it right on personalised ads
August 20, 2015
Science fiction around personalised ads has turned into reality quicker than we thought, writes Brendan Watmore. There’s a scene in the movie Minority Report where Tom Cruise walks down a corridor, with personalised digital ads ...
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Fountain sauce teams up with AFL for seasonal packaging design
August 20, 2015
Iconic Australian sauce brand Fountain has teamed up with the AFL to bring consumers limited edition packaging for their tomato sauce bottles. Fountain tomato sauce bottles are ditching the traditional image of tomatoes on a green ...
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