Pegasystems has launched two new AI powered products, Paid Media Manager and Retail Advisor. At its Pegasystems 2017 event in Las Vegas, Pega introduced Paid Media Manager, which uses AI to help businesses serve more relevant ...
The newly launched Western Sydney University Online has announced it will run a Bachelor of Business (Marketing) course. Aiming to equip the industry with digitally-savvy candidates, Western Sydney University (WSU) Online will commence its Bachelor ...
David Jones has today launched the ‘Everything Under the Sun’ spring summer campaign. The campaign stars Australian supermodel Bridget Malcolm, and aims to recreate the essence of an Australian summer. Malcolm is joined by models ...
Mars Australia, Stryker health care, and Avenue Dental are the best places in Australia to work in Australia, according to a new report
Australian retailers and can expect to see bumper sales on Father’s Day
Amazon’s Australian operations, including its first-party retail offering and third-party Marketplace, will soft-launch today. Yesterday, Inside Retail News reported an anonymous source had named the date, and the retail giant had contacted Marketplace sellers instructing them to ...
The Awards celebrated marketing work that broke down barriers to promote diversity in media and society this year. This year’s winners by category are:
Opinionated and insightful, there’s been plenty of thought-leadership, advice and healthy debate in 2017. Here’s a selection of some of our most read opinion pieces as chosen by you, the reader. 1. Why fascination ...
LinkedIn has released its
Through category insights, data breakthroughs, a cough-prediction algorithm, Prospan was able to boost sales and reach. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. Campaign: Don’t ignore a cough Client: Flordis ...
Mark Zuckerberg and Facebook have provided answers to questions posed at the hearings Zuckerberg faced earlier in the year. Mark Zuckerberg has made good on his promise to “get back to” lawmakers with answers to ...