News
News
Miss America has announced its total brand makeover, declaring the 2019 competition will no longer judge candidates on physical appearance and will not feature a swimsuit event. Almost a hundred years after its inaugural 1992 ...
It’s Friday, and after a long, hard week of major OOH aqquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to give the people what they really want. Here is ...
Snapchat saw its first ever decline in daily active users last quarter, the company blamed its infamously unpopular platform redesign for the drop. “We feel that we have now addressed the biggest frustrations we’ve heard,” ...
Information technology company Adobe and university RMIT have partnered on a new online course to support a lack of ICT skills in the Australian workforce. According to research conducted last year by Adobe, 72% of ...
Marketing is pleased to announce our new partnership with The Marketing Academy Alumni to deliver fresh perspectives and insights from senior marketers. Marketing is pleased to announce an exclusive publishing partnership with The Marketing Academy ...
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians, following a partnership between Melbourne-based technology start-up ...
In light of last weekend’s unanticipated federal election result, Carlos Jonmundsson outlines why a single-minded proposition is crucial to marketing success. The phrase ‘single-minded proposition’ is thrown about a lot in marketing. ...
Why do seafood restaurants work better by the sea? How can deleting an unpopular menu item reduce unit sales by 19%? Can luxurious smelling soap help stop the spread of COVID? These are just some ...
