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Rewiring the value equation with the Internet of Things
August 4, 2015
The Internet of Things (IoT) is the greatest value-add opportunity a marketer could ever wish for, writes Steve Sammartino. The value equation is a simple idea in the world of marketing: Value = Utility ÷ ...
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Media Monday: Adam Goodes; Cooking chaos; CollegeHumour; Donna Hay; APEX opens for trading
August 3, 2015
In Australian media news this week: Fairfax papers wrapped in Adam Goodes poster, cooking shows head to court of copycat claims, CollegeHumor launches Australian arm, Donna Hay gets another magazine, a new premium programmatic exchange ...
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Plugging emerging technology routes into your ‘Grand Central Station’
August 3, 2015
Daniel Aunvig offers a four-step approach to connecting an organisation’s separate digital marketing initiatives to a ‘Grand Central Station’ to benefit the individual components and the whole system at the same time. While marketing knows it ...
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