conic Melbourne Couture designer, Jason Grech and IBM are turning fashion on its head launching an Australian-first couture collection developed using technology to understand the latest and next season’s runway trends. The Cognitive Couture, made ...
New research results from Oracle’s ‘Beyond the hype: what really works in mobile marketing’ guide show that despite smartphones’ ubiquity among consumers, many marketers have not yet determined the best way to capitalise on this opportunity. ...
Village Roadshow expands its incentive technology business Edge to the South-East Asian market, opening its new Singapore office. Village Roadshow is launching its digital promotions agency ‘Edge’ into the South-East Asian market, branching out of ...
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire ...
Fox Sports and Foxtel have announced its partnership with the Seven Network, securing the broadcasting rights for Cricket Australia in a six year deal. Beginning in October of 2018, all Australian men’s and women’s cricket ...
The Avengers: Infinity War is set to break box office records, much to Disney’s delight, owning four of the five best performing movies. The Avengers: Infinity War enjoyed a very warm welcome at its Australian ...
Miss America has announced its total brand makeover, declaring the 2019 competition will no longer judge candidates on physical appearance and will not feature a swimsuit event. Almost a hundred years after its inaugural 1992 ...
It’s Friday, and after a long, hard week of major OOH aqquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to give the people what they really want. Here is ...
Snapchat saw its first ever decline in daily active users last quarter, the company blamed its infamously unpopular platform redesign for the drop. “We feel that we have now addressed the biggest frustrations we’ve heard,” ...
Information technology company Adobe and university RMIT have partnered on a new online course to support a lack of ICT skills in the Australian workforce. According to research conducted last year by Adobe, 72% of ...
Marketing is pleased to announce our new partnership with The Marketing Academy Alumni to deliver fresh perspectives and insights from senior marketers. Marketing is pleased to announce an exclusive publishing partnership with The Marketing Academy ...