News
News
B2B commerce continued to struggle to gain substantial revenue through digital commerce in 2015, a recent study by Accenture Interactive has found. Half of the 50 US-based senior digital and eCommerce professionals who participated in ...
Marijuana and business aren’t two things that generally work well together, but the recent loosening of laws, legalising cannabis in a number of cities across the world, is providing major branding opportunities in a largely ...
It was once considered a pipe dream, but mobile payment has steadily moved to the forefront, as major retailers investigate how the technology will enable them to enhance their customer’s experience. Major retailers from around ...
Apple has bolstered its music-making capabilities, with the introduction of a new app and a significant update to one of its mainstays, GarageBand. The new app, ‘Music Memos’, is essentially an adaption of the popular ...
Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness the ...
ANZ Bank has come out of the closet, announcing itself as ‘GAYNZ’ to mark the 10th year of the bank’s sponsorship of Sydney’s Gay and Lesbian Mardi Gras. To celebrate the occasion, the bank has ...
conic Melbourne Couture designer, Jason Grech and IBM are turning fashion on its head launching an Australian-first couture collection developed using technology to understand the latest and next season’s runway trends. The Cognitive Couture, made ...
New research results from Oracle’s ‘Beyond the hype: what really works in mobile marketing’ guide show that despite smartphones’ ubiquity among consumers, many marketers have not yet determined the best way to capitalise on this opportunity. ...
Village Roadshow expands its incentive technology business Edge to the South-East Asian market, opening its new Singapore office. Village Roadshow is launching its digital promotions agency ‘Edge’ into the South-East Asian market, branching out of ...
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire ...
Fox Sports and Foxtel have announced its partnership with the Seven Network, securing the broadcasting rights for Cricket Australia in a six year deal. Beginning in October of 2018, all Australian men’s and women’s cricket ...
