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Media Monday: First-ever digital radio audience figures, Instagram self-serve, circulation figures
August 17, 2015
In Australian media news this week, digital only commercial radio networks release audience figures for the first time, Gruen returns to ABC, OMD delivers Instagram self-serve ad campaigns for McDonald’s and Qantas, News Corp Australia ...
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Unlocking the hidden value of your data
August 14, 2015
These are five areas of data that marketers should watch over the next 12 months, writes Dr Roger Kermode, HP South Pacific’s practice principal, analytics and data management, enterprise services. One of the biggest complaints ...
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Solving the brand value equation
August 14, 2015
Brand values are a powerful yet often under appreciated tool in a marketer’s kitbag. Rob Grant draws on the theories of four branding experts, to determine how best to maximise their impact. On the computer ...
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