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Be cheap or be interesting: how brands succeed
August 31, 2015
If your brand isn’t following the most rigorous low-cost strategy, you had better differentiate it, writes Pip Stocks. For many years now we have said that the middle market is dead. This conversation started in ...
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Media Monday: Fairfax campaigns, Radio Survey 5, Facebook news, OMA winners
August 31, 2015
In Australian media news this week, Fairfax launches campaigns, Southern Cross Austereo and Macquarie Radio Network highlight Survey 5 results, Facebook reaches 1 billion daily users and launches Moments app, and the OMA announced its ...
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Subway trials new brand direction in Australia amid Jared Fogle scandal
August 26, 2015
Fast food retailer Subway has launched a new brand campaign, ‘Eat Well Go…’ aiming to create a stronger emotional connection with customers. The Australian campaign launch is something of a test for the company’s other ...
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