News

Customer experience plays a vital role in today’s business world, so much so that companies with the highest customer experience maturity are three times more likely to have improved financial results and customer retention, new ...

This Christmas, Australians will have the option to post their gifts in a new range of packaging boxes designed to disguise the contents until Christmas day. Australia Post’s disguise box campaign, featuring the pyramid-shaped ‘Total ...

Justine Schofield is the ambassador for a new Helga’s campaign which will allow customers to send a gift sandwich to a friend of loved one. Customers will be able to order a gift sandwich to be ...

Hugh MacFarlane runs through his five steps to aligning sales and marketing to better attract and convert customers. Sponsored content: this article was commissioned by Align Me to let readers know they can have a ...

Marketing is pleased to announce the launch of its October-November issue, The Identity Issue. It’s 100 pages of fascinating, insightful stories from brands, marketers, thought-leaders and our dedicated editorial team. The issue is now on ...

Effective attribution measurement will require some investment, and in order to implement one, you’ll first need to build a strong business case for it. Sponsored content: This article was produced by Marketing and commissioned by ...

Black Friday can be a retail win for brands that fine-tune their mobile CX, and presents valuable engagement and retargeting opportunities. For many years now, Black Friday, the Thanksgiving weekend and Cyber Monday have produced ...

Packaging, particularly food packaging, has been a hot topic in the realm of sustainability and recycling in 2017. Marketing intelligence agency Mintel has announced five trends set to impact the global packaging industry over the coming ...