Social & Digital

So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic ...

Let me introduce, if I may, Bradley Hughes. Bradley is a self-described social entrepreneur who likes cycling, chess, gardening and reading. Bradley wears glasses, suits, votes green, has a keen interest in water conservation and ...

A study done by Charlene Li’s Altimeter Group shows that companies who engage in social media have done better financially, even in a recession. Li is quick to point out that the companies’ financial success ...

David Meerman Scott is the author of the new book World Wide Rave. His previous book, The New Rules of Marketing and PR is an award-winning bestseller. Marketingmag.com.au got the chance to catch up with ...

Go to the bottom drawer in your storage cupboard and dig out an old high school class photo. It can be any year, the daggier the better. Get a non-permanent whiteboard marker out and circle ...

For some time I have been banging on about my frustration with social media tools simply being used for marketing purposes while they also have the ability to help transform the way we do business. ...

This is a conversation I had recently on the future of brands in social media with fellow Marketingmag.com.au Guru Blogger Jenni Beattie. Stephen Byrne: I want to start with some work Forrester did in April ...