We’ve established that word-of-mouth has reached a whole new level with the rise and rise of social media in its various forms (particularly Twitter). But what is a company to make of all this new ...
Research shows that Australian consumers want organisations to communicate with them through social media outlets such as Twitter, YouTube and Facebook. Yet many organisations are hesitant and feel unsure how to approach this new channel. ...
“As the pool of Foreign Direct Investment shrinks, there will be more competition for fewer projects.” A quote from the ‘Global Investment Promotion Benchmarking 2009‘ (GIPB) by the World Bank Group. In my first post ...
Toyota Australia has pulled an online video advertisement for its Yaris model off its website due to complaints of sexist content. The ad was the winner of a social media driven short film competition organised ...
US online news service The Huffington Post has begun offering marketers an option to insert paid comments into the publication’s Twitter feed. The service will allow advertisers to place paid tweets among the Post‘s live ...
Last year I made some marketing predictions for 2009. I thought it might be timely to see how accurate I was before I hypothesised my marketing predictions for 2010. Prediction #1: Marketing budgets will be ...
Last year I made some marketing predictions for 2009 and I was about 90% right. I failed to anticipate that house prices and car sales would go through the roof (although I did buy a ...
Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their products or services. They are lured by industry success stories showing how social media is helping ...
Facebook has announced that its application FarmVille has more users than social media rival Twitter, accruing 63.7 million players since its launch in June 2009. The company has also updated its usage statistics, announcing that ...
Starbucks is running the largest Facebook campaign ever, however Australia has been left out of the list of countries to be targeted. Users in the 16 countries targeted (including the US, UK, Canada, Spain, France, ...
AOL has released plans to turn the web into an online content ‘factory’. Tim Armstrong, former Google ad executive and now AOL’s chief, wants the company to create automated content for users to flood the ...
American Express is set to release two new initiatives that will benefit SMEs, including a Twitter tool. The unit will harness transaction data for its 90 million cardholders, informing them of marketing decisions and larger ...
Marketers are about to be given the ability to have their ads retweeted, shared, digged or added to their Facebook page. Federated Media has announced a deal with TweetMeme that will allow marketers to attach ...
