Social & Digital

Amnesty International seeks to right WWII wrong

Marketing Mag July 3, 2009

Targeting social media users, Amnesty International has launched a new initiative aimed at extracting an apology from the Japanese Government on behalf of WWII’s ‘comfort women’. Amnesty International claims that during WWII the Japanese military ...

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Social & Digital

Sharing the knowledge: How NGOs can benefit from online consumer awareness

Marketing Mag July 3, 2009

Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin. The speed of this ...

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Social & Digital

Weekly Podcast: Entertainment digital style

Marketing Mag July 3, 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: News in 90: with Matty Soccio – Twitter kills the agency ...

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Social & Digital

Flickr and Twitter: Together at last

Marketing Mag July 2, 2009

A new mashup, Flickr2Twitter, could draw new blood for both social media websites. Flickr has announced its integrated photo sharing service, Flickr2Twitter, is now live. The service will allow existing Flickr users to tweet content ...

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Social & Digital

Twitter kills the agency star? Not quite says Talcott

Marketing Mag July 1, 2009

News Limited group marketing director and AANA chair, Joe Talcott has questioned whether Twitter and other social technology will make agencies and professional message makers obsolete. In a presentation at The Cannes Lions Advertising Festival, ...

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Social & Digital

Using social media rules to improve offline PR

Marketing Mag July 1, 2009

Here’s a thought: You actually don’t have to be ‘doing’ social media to benefit from social media and everything it stands for. Whaaaaaat? Exactly that – the offline PR world can learn heaps from social ...

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Social & Digital

Game, set, content match!

David Iwanow June 24, 2009

One of the biggest questions often asked of an SEO Agency is Why is my site not ranking?. One of the many elements is the content, but what does that mean for you? At SMX ...

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Social & Digital

Moments with marketers: Jennie Bewes

Marketing Mag June 19, 2009

Marketingmag.com.au chats to Jennie Bewes – head of online at Vodafone. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on [email protected]. 1. What do ...

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Social & Digital

Weekly podcast: Dunbars Number

Marketing Mag June 18, 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: With all the connections that we maintain on social networks across ...

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Social & Digital

Borders thrilling marketing

Marketing Mag June 17, 2009

Background In a world first, Borders, thriller-author James Patterson and his fans collaborated to produce a Chain Thriller through social media. The ebook was available for free and only online. James Patterson wrote the first ...

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Social & Digital

Dell turns tweets into $3 million

Marketing Mag June 16, 2009

Since 2007 @DellOutlet, Dell’s Twitter presence, has generated USD $3 million in revenue for the PC giant. Using the platform as a way of offering customers coupons, deals and refurbished products, Dell has generated USD ...

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Social & Digital, Technology & Data

Developing a social media strategy for your brand

Marketing Mag June 12, 2009

You’ve got a marketing plan of course, and a business plan, and a company mission statement, and you’ve probably got a bunch of other formal forms informing you of the formula for formulating strategic marketing ...

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Social & Digital

Weekly Podcast: Digital video

Marketing Mag June 12, 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: When Apple launched its new iPhone this week there was one ...

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Social & Digital