A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on social networks) already outperforms ‘forward-to-a-friend’ linking. Even though the rate of ...
Queensland University of Technology (QUT) has launched a real-time Twitter aggregator of Australia’s Top 100 most followed PR professionals. The aggregator was built and designed by BCM for QUT to promote their Masters of Business ...
Im supposed to be writing an insightful, amusing, introduction to this article to get your attention, but to be honest, if youve come this far youre probably already doing one of three things: Skipping this ...
Facebook is continuing to improve solutions for advertisers with a recent upgrade to its Ads Manager. While still in beta I have been testing it for a few weeks with my own client campaigns and ...
A survey conducted by Open Text has found almost one third of Australian organisations have an enterprise web 2.0 or departmental web 2.0 deployment. A further 9% were in the process of deploying, while 13% ...
Background In July 2008, Ambulance Victoria was formed after the merger of The Rural Ambulance Service, The Metropolitan Ambulance Service and The Alexandra and District Ambulance Service with the objective that a single service organisation ...
uSocial.net has offered Twitter $500,000 to place a banner ad for 24 hours. While the sum may seem excessive, Twitter does not currently offer advertising. There is some speculation as to the authenticity of the ...
Question: what do a hairy Neanderthal with a very large club, a Greek warrior, a medieval knight, a highly decorated military general, a Wallabies captain, a Hollywood action star, and a computer geek sitting in ...
Hollywood execs are moving in on celebrities, imposing restrictions designed to prevent news from leaking out of celebrity Twitter and Facebook accounts. Studios like Disney and DreamWorks are adding clauses to contracts that prevent talent ...
OpSec Security Inc., a company that focuses on anti-counterfeiting and brand protection, has released a study that identifies the impact of internet trading platforms and social media web forums on the market launch and distribution ...
MySpace is promoting the launch of MySpace Music Australia by replicating its online offering offline. The social media company will work out of Melbourne’s Australian Centre for Contemporary Art. Replicating the site’s offerings offline, the ...
PepsiCo’s embrace of web 2.0 quick response PR may have landed it in hot water. American brand Amp, an energy drink owned by PepsiCo, released an app entitled ‘Amp Up Before You Score’. The app ...
