bwired has announced it will partner with Nintendo Australia to drive the gaming giant’s online performance across multiple sites. The partnership is built on the implementation of bwired’s website management platform, coreDNA and comes after ...
Marketingmag.com.au chats to Jye Smith – social media strategist with Switched On Media. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on [email protected]. What do you ...
So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic ...
A study has found Australians will boycott organisations based on what they see on social networking sites. The study, commissioned by RightNow Technologies and conducted by StollzNow Research, found that nearly a quarter (23%) of ...
Virgin Blue Airlines is celebrating turning nine years old with $9 seats on sale across a range of routes in the first of what the airline says will be regular Twitter sales. The $9 ‘Tweet ...
Marketingmag.com.au chats to Catriona Pollard – founder and director of CP Communications. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on [email protected]. What do ...
Background Seeing the popularity of the online channel as an avenue for communities voicing themselves, Community Newspaper Group (CNG) decided to fill what it saw as a visible gap in Perth. CNG wanted to develop ...
Darrell Lea is launching a new campaign to promote its Father’s Day offering, the ‘Dad’s Bag’, containing an assortment of the companys confectionery products. Targeted at consumers readying themselves for Father’s Day, the campaign focuses ...
Let me introduce, if I may, Bradley Hughes. Bradley is a self-described social entrepreneur who likes cycling, chess, gardening and reading. Bradley wears glasses, suits, votes green, has a keen interest in water conservation and ...
A study done by Charlene Li’s Altimeter Group shows that companies who engage in social media have done better financially, even in a recession. Li is quick to point out that the companies’ financial success ...
David Meerman Scott is the author of the new book World Wide Rave. His previous book, The New Rules of Marketing and PR is an award-winning bestseller. Marketingmag.com.au got the chance to catch up with ...
Go to the bottom drawer in your storage cupboard and dig out an old high school class photo. It can be any year, the daggier the better. Get a non-permanent whiteboard marker out and circle ...
Ice cream fanatics will be slurping in delight this spring when Ben & Jerry’s launches in Australia. The arrival of Ben & Jerry’s, renowned for their chunk-filled ice cream, has been hotly anticipated among Australians, ...
