This is a conversation I had recently on the future of brands in social media with fellow Marketingmag.com.au Guru Blogger Jenni Beattie. Stephen Byrne: I want to start with some work Forrester did in April ...
Panasonic is promoting its Full HD Plasma TV by giving away a Wii a day. The campaign, run across Facebook and Twitter, gives fans and followers respectively the chance to win a Wii every morning ...
For some reason, I’m kicking off another blog with another favourite saying from a parent. This time, it’s from my father: ‘It’s not what, but who you know’. Yes, it’s a truism you’ve probably all ...
Sportsgirl, in collaboration with digital agency Citrus, has launched Australia’s first online retail community. As part of Sportsgirl’s ‘Speak Up’ campaign, the retail community is an attempt to socialise the ecommerce experience by providing customers ...
“OMG that font is just ugly and that is not our corporate-branded blue!” This is the response you get from your client after the creative agency has just delivered the final website reveal. Especially not ...
Focusing on future markets The 28th of May this year might end up being one of the most influential 24-hour periods in web history. It was on this day that Google launched a new communications ...
Marketingmag.com.au chats to Jeffrey Hayzlett – CMO at Kodak. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on [email protected]. 1. What do you do? ...
Part one: Are marketers still afraid of the web? Part two: Are marketers still afraid of the web? After his successful session at the ADMA Forum, Joseph Jaffe squeezed in a chat with Marketingmag.com.au to ...
Marketing agencies can now outsource ideation, through a new service called Ideas Culture. The brainchild of tech expert Yvonne Adele (a.k.a. Ms Megabyte), Ideas Culture delivers solutions to creative problems through a global team sourced ...
Part one: Are marketers still afraid of the web? Part two: Are marketers still afraid of the web? After his successful session at the 2009 ADMA Forum, Joseph Jaffe (president and chief interruptor of crayon) ...
Facebook has announced that it is like to earn $500 million this year. Marc Andreessen, Facebook board member and former Netscape founder, announced the projection and further prophesised earnings in the billions within five years. ...
V Australia has launched a campaign via Twitter with the promise of a flight for three people to Los Angeles to promote the city as Australia’s newest short-break destination. The international airline of Virgin Blue ...
I derive a certain sense of amusement from seeing the social media space abuzz with marketing people talking about the buzz in the social media space. You’ve probably already read much debate about it, but ...
