Social & Digital

So now that the dust has settled somewhat on the Twitter orgy that was PubCamp, heres my take on Melbournes proceedings. And while Im not as damning as David in the forums, its not all ...

Dear Connex Melbourne Marketing Department, Leo Burnett Melbourne (Advertising Agency), Starcom (Media Agency) and the Public Relations company, It is time for answers. Why is it that companies are still ignoring online? Fare Evasion Day ...

I just got told I could write about butter and it would be interesting. So, here it goes: Butter is bullshit. I actually love butter, we all do (unless of course you’re opting for low-fat ...

Tweets? A Twitterer? The Twitterverse? WTF!? It’s enough to confuse anyone, and considering how little time I have already, do I really need another way to communicate? Well, I guess that depends on what you ...

News outta the US says that a new clutch of internet players are giving potential advertisers the low-cost opportunity of buying, creating and monitoring their own online ad campaigns. Just like online car sales ads ...

Social media has become a key component of any online venture these days. Its allowed for people to maintain and create relationships over the internet. So far, advertising agencies have used social media for people ...

The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age ...

The growth of the web as a sales and marketing channel seems limitless, at least for the foreseeable future. In Australia, broadband take-up has skyrocketed and now that consumers have the bandwidth to support it, ...

A couple of months ago I received an email inviting me to join Facebook from one of the people working on a marketing book for which I had contributed a chapter. Given I already had ...

Tired of the digital discourse? While no one disputes its relevance in advertising Wai Kwok questions whether digital is ‘just another channel’.

Online networks have evolved from the social sphere into serious tools for jobseekers and recruiters alike. Brien Keegan breaks down the art of online networking.

Suzie Shaw lists the forces she predicts will take hold of the digital world over the next 12 months. By any measure, digital’s growth in the past five years has been phenomenal, with innovations continuing to sweep through ...