TAL opens free skin check clinics on Australian beaches
This Australian Life (TAL) has set up free pop-up skin checking stations across Australia’s hottest spots.
The Haus agencies, Illuminate and Banter have joined forces to support insurance company TAL for its third SpotChecker Summer campaign.
The campaign, which launched last week, sees a series of pop-up clinics providing free skin checks appearing on beaches on the Gold Coast, Perth, Adelaide, Sydney and Melbourne.
“TAL is always looking for new ways to protect this Australian life, and helping Australians understand and embrace skin safety is one of them,” says Antony Wilson, TAL general manager of brand.
“Last year, TAL SpotChecker provided 1330 people with professional skin checks across Australia and more than half of those had never had a skin check before.
“Early detection can literally save a life, so this year we’re calling on the one in three Australians who have had a skin check in the last year to encourage two friends to do the same.”
According to TAL, the SpotChecker concept was borne out of its internal ‘Innovation Challenge’, which seeks to promote innovative thinking within the business.
“So often brands want to be meaningful but end up simply just talking about it rather than taking action,” says Paul Den, partner and cofounder of Banter.
“It’s refreshing to partner with TAL to provide genuine utility to the nation where we can make a difference by spreading the message around the importance of prevention and protection.”
The campaign launched last week with its first installation at Sydney’s Bondi Beach. TAL’s SpotChecker will now head to Surfer’s Paradise on the Gold Coast (8-9 December 2018), then across to Cottesloe Beach in Perth (12-13 January 2019), followed by Harold and Cynthia Anderson Reserve in Adelaide (19-20 January 2019) and St Kilda Beach in Melbourne (26-27 January 2019).
- Case study: how IBM Watson AI helped outthink one of Australia’s deadliest cancers »
- The Big Issue introduces digital payments for disadvantaged magazine vendors »
- Taste.com.au launches Australian diet survey to demystify healthy eating »
- A marketer’s mental health: UnLtd study finds an industry in need »
Image credit: TAL