The Trust Issue – Marketing Magazine launches its June/July 2018 edition
Share
Marketing is pleased to announce the release of The Trust Issue, our June/July 2018 print edition.
It is reaching subscribers around the country and is available on newsstands now. Purchase your copy here »
Exploring the significance of privacy, transparency and trust in the industry from variety of points of view, we:
… find out how much is too much when it comes to data use in marketing »
… explore Marc Pritchard’s questions of transparency and how the industry is responding »
… examine why trust in brands and institutions is declining and how to turn the tides »
… explain how to navigate usefulness and privacy to optimise customer experience with chatbots.
… learn David Morrison’s thoughts on culture and the difference between leadership and management.
… take a look at the five principles for marketers to live by for trust and prosperity »
* * * * *
To purchase a copy of The Trust Issue, or a subscription to Marketing magazine, visit the online shop »
* * * * *
Image credit: Pinnochios by Elvan74 – 123RF.com