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Pams wins big for New Zealand again at private label packaging design awards


Pams wins big for New Zealand again at private label packaging design awards


New Zealand firm Brother Design has scooped four golds at the Vertex Awards program for private label packaging design for its work on Foodstuffs NZ’s Pams label. 

The work took out gold awards for Pams Popcorn, Pams Honey, Pams Ice Cream Cones and Pams Baked Beans & Spaghetti, all in the packaged goods category.

Two Australian entrants also managed to collect gold awards. Marque Design won gold for Woolworths ‘The Odd Bunch’ green grocery packaging which celebrates misshapen fruits. Motor Brand Design won gold for its work on Aldi’s Big Spoon ice cream range.

The Vertex Awards is the only international show devoted exclusively to packaging design for private brands, with winners this year from Netherlands, Portugal, USA, Canada, UK, South Africa, Japan and more.

Brother Designs’ work for Foodstuffs, New Zealand’s biggest grocery distributor, also won four awards at the first Vortex Awards in 2014.

The winning work was created by three different senior designers at Brother, which “shows strength in depth and a seamless team approach to incoming design briefs,” says Paula Bunny, creative director.

“It’s really rewarding to be acknowledged by our peers internationally. But what really counts is success in our home marketplace. I’m pleased that our approach is resonating with consumers and continuing to build sales. It’s a great credit to our design partners at Brother Design, who understand our brand so well and keep producing fresh, creative work,” says Foodstuffs’ national private label manager Jocelyn McCallum.

Brother Design, a firm with a reputation for food packaging also won silver for the design of Pams snack nut range.

At last year’s awards, Woolworths’ own brand range claimed two gold and two silver Vertex Awards.


Here’s the gold-medal work from this year’s Australian and New Zealand winners:


381-Pams-Ice-Cream-Cones-Group385-Pams-Honey-Group 387-Pams-Popcorn-Group 388-Pams-Spaghetti-Beans-Group 391-TOB_VertexAwards_Marque 470-big-spoon-icecream


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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