It goes without much ado that gaining organic visibility and traction on LinkedIn is not always easy or seamless. Sue Parker looks at how brands, marketers and knowledge based thought leaders are clambering to grab ...
LinkedIn has a number of new updates this spring, including the retirement of its ‘Stories’ feature. Personal branding expert Sue Parker outlines everything marketers and brands need to know. In a world of great uncertainty, ...
Sue Parker is back with the juice on LinkedIn. This time she explores how to make content that goes the distance and gets real traction. As everyone in the marketing world knows great content is ...
Once again, Sue Parker demystifies the latest LinkedIn updates, outlining what will be relevant for marketers. LinkedIn turned 18 in May. In the human world, turning 18 ushers in new rights and joys including a ...
For the first time, LinkedIn launched an IWD global campaign. This social campaign aims to engage people across the world in an important conversation about the stress women have experienced during the pandemic. The campaign ...
LinkedIn aficionado Sue Parker considers the myriad of changes and updates that the leading professional platform rolled-out in 2020 – is all change good? Greek philosopher Heraclitus famously quoted, “The only constant in life is change”. LinkedIn certainly ...
LinkedIn has launched the third iteration of the #InItTogether campaign focused on jobs. The original campaign launched in 2018 but is particularly poignant as many Australian professionals have found themselves unemployed during COVID-19.
Following the controversial announcement of 'LinkedIn Stories' in February, Sue Parker contends that social media platforms (and businesses) need to stay in their 'experience promise' lane.
LinkedIn has made a range of major updates to its platform designed to help professionals better connect with their communities. The new features follow the launch of LinkedIn Live – where approved members can broadcast ...
