In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb tells the story of a turkey who is ...
Marketing mag is proud to present you with our new podcast series, Break-fest Live, recorded live in Melbourne. Our first episode with the founders of Assembly Four is now available wherever you get your podcasts. ...
The Australian media system is a multivariate problem that appears to be designed just to give you a headache; luckily, we got to speak with associate professor Johan Lidberg. As we near the close of ...
From resisting low-hanging fruit to empowering its journalists to explore the controversial, sports publisher Bleacher Report is setting the bar for honest growth and sincere customer engagement, says Kate Dinon. Earlier this month saw the fifth ...
Facebook has been taking the brunt of it, but a growing scrutiny on the systems behind digital political advertising has forced all media giants to revise their ads policies. Two of the world’s largest media ...
Pretty Neat and Marketing joined forces to hear from the founders of Switter at Break-fest #5, exploring the global impacts of US policy changes and remaining stigma around the sex work industry. On Friday 25 ...
PayPal’s withdrawal from Facebook’s Libra project shows a “lack of commitment” to the mission of revolutionised finance, according to the Libra Association. Last week PayPal became the first company to withdraw from the Libra Association, ...
If an AI system for marketers had written this article instead of a mere human, the content would be so targeted it might include hyper-personal details like the type of car you drive, your favourite ...
Let’s leave branding to the brands – Sérgio Brodsky grapples with ‘personal branding’, YouTube celebrities, transacting personas and the suppression of self. This article originally appeared in The Nurture Issue. As Shakespearean scholar Harold Bloom argued, ...
Taking care of customers has, and will continue to be, much harder than it seems. Lauren Wilkins details the findings of The Leading Edge’s most recent report, laying out what it means for a brand ...
Clive Palmer and his United Australia Party are once again in hot water for crossing the privacy line with voters; the party’s recently-released mobile game includes location and identification tracking features. Following the text message ...
The world is full of contradictions and marketing’s no exception. Sérgio Brodsky lends his two cents on the brand debate. This article originally appeared in The Dream Issue, our October/November 2018 print edition of Marketing magazine. Brands are ...
For our Audio and Voice Brief, Marketing asks industry experts: ‘what new opportunities for consumer engagement does voice tech offer that previous new media did not?’ This article is part of Marketing’s special focus on audio ...
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction? According to neuroscientist Haydn Northover, just asking has never been sufficient in developing holistic advertising predictions. Predicting the future is ...
