Tag: Case Study

Telstra engaged boutique retail agency, Retail Engine, to create a window that would engage passing foot traffic and bring the Windows Phone 7 intuitive touch technology to life.

Win a holiday overseas! Win ten thousands bucks! Running competitions to shift product sometimes seems a cop out, but when Canon ran one, they made sure it was exciting, desirable, and represented everything the brand ...

If you fit in to that cheeky, layabout and good for nothing Generation Y age group, chances are you already know what Jazz Packing is. Now that's the sign of a successful campaign aimed at ...

Campaign: Maxibon Man-Chew Client: Nestlé Peters Ice-Cream Agency: Publicis Mojo, Melbourne 2011 IAB Awards – Cross-Platform Integration Winner Background Publicis Mojo hit the sweet spot with its seemingly effortless integrated campaign for Nestlé Peters Ice-Cream ...

Campaign: Hayman Reopens Client: Hayman Island Agency: DDI Creative Background Hayman is among the world’s premier island resorts. It offers a genuinely unique combination of nature, five-star service and facilities, representing the best of Australia ...

Campaign: Revitalising the La Trobe University brand Client: La Trobe University Agency: TANK Background La Trobe University was established in 1967 and earned a reputation as one of Victoria’s leading teaching and research universities. The ...

Campaign: Packaging healthy living Client: Found Organic

Campaign: Renewing energy Client: Nu Energy Agency: Mindshare Platform: Multi Channel Network Background Nu Energy is one of Australia’s leading renewable solution companies, with a 25-year history of selling and installing solar. With more and more ...

Campaign: P&O goes digital Client: P&O Cruises Agency: Enterprise Marketing Background Over the past few years, travel and tourism in Australia has been hit hard. The global financial crisis made consumers nervous and discretionary spending ...

Campaign: Thai Airways International’s 50th anniversary Client: Thai Airways International Agency: Silverpop  Background Since the 1960s, Thai Airways International has been developing a brand that extends the warm hospitality of Thailand to its customer base ...

Campaign: Supa Centa revamp launch Client: Supa Centa Moore Park Agency: DDI *This case study will be featured in the October issue of Marketing Mag. Background The Supa Centa in Sydney’s eastern suburbs is already ...

Campaign: Three superior ships Client: Royal Caribbean Agency: Hulsbosch Communication By Design Background Royal Caribbean is one of the world’s largest cruise ship operators. The US company, based in Miami, Florida, has 42 cruise ships ...

Campaign: Making Tracks Client: Tourism Australia Agency: DDB Sydney 2011 IAB Awards – ‘Best in Show’ Winner (Social Media Marketing) Background Social media marketing took a step to the front of the crowd in the ...