Tag: Case Study

Support is now the sites third-most trafficked area and one which NEC is looking to develop due to its popularity.

Over 100 000 unwanted dogs are put to death every year in Australia. While the RSPCA and others do great work in re-homing dogs, Pedigree saw an opportunity to help out as well. Heres how ...

The flash mob videos have been viewed over 1 million times on YouTube and, coupled with the online and traditional media coverage... this has generated more than 10,048,101 impressions globally.

Each school and band were supported with publicity and media attention around their tour as well as maintaining consistent messaging throughout the four months.

Pen powerhouse Marbig were facing an invasion from cheap private label brands into the stationary market. They needed a way to fight back big on a small budget. Here is how they did it.

Australian neuroscience marketing research company Neuro Insight were commissioned to find out why a commercial for Phillips electric razors worked so well. Heres how they used neuroscience research techniques to discover how the TVC got ...

Picnic were getting murdered by Snickers in the nutty chocolate bar market. It had been flouting its ugliness for years, and consumers were a little bit tired of its pride in its poor appearance. Cadbury ...

In NSW, sales in May grew 260 percent on the average monthly sales from January-April. In fact, sales in May were greater than the accumulated sales from January to April.

The Coles Great Giveaway campaign exceeded the Adshel Reach and Frequency Guarantee for a national medium weight broadcast campaign of 70 percent reach at 5.5 frequency.

Confidence among income support recipients about their ability to get a job - considered one of the strongest preconditions to being motivated to look for work and the ability to be successful - rose strongly.

Renaults Koleos marque had a relatively small market share in Australia and Renault wanted to increase awareness of the versatile family vehicle with the key decision-makers in the purchase of such vehicles - women, in ...

Weight Watchers engaged digital agency Tongue to develop a comprehensive digital campaign to launch its new Approved by Life brand platform. The campaign was designed to reassure consumers that the Weight Watchers program can fit ...